el Love makes the world go round, and us with it. To find inspiration for this collection we first looked at ourselves, declaring that living by the Love Yourself ethos is the best way for every individual to be themselves. It is the origin, the place where it all begins, from which we can discover the artist within us all.
Which is why this collection is 100% us, 100% colour, 100% uniqueness and 100% fun. A way to open yourself up to the world. We advocate for Love Others from the belief that everyone deserves respect and the right to be whatever they want to be. It’s about giving in order to receive. We’re all in it together, we’re all citizens and artists. We were born to mix, collaborate and learn, and that’s why we shout Love the World from the rooftops.
This is el Love 2020.
The el Love SS20 collection is an ode to Desigual’s essence, to the only way we know how to do things. Forwards is boring is our manifesto, one that reflects our change of logo, which we’ve flipped to show our freshest side. We are an inclusive brand and we want to speak to women of all ages. And not just them, since we’ve extended our range of genderless garments. Plus, we‘ve adapted our garments to the seasons by playing with the colour palette, and there’s a wider range of false plains and plains to boost combination possibilities.
We are committed to progressively using fewer natural resources and more sustainable materials to reduce our impact on the environment. We Love the World, which is why we want to make more lasting, timeless and combinable garments.
Desigual is an international fashion brand that was established in Barcelona in 1984. It is famous for the individuality and unique character of its creations, which aim to bring positivity and authenticity to thousands of people who want to express the best version of themselves.
The company currently has a workforce of over 3,700 employees and is present in nearly 90 countries through 13 sales channels, over 500 branded stores and six product categories: Woman, Man, Kids, Accessories, Shoes and Sport.