Cape Town, ZA Bathing Babe, a branded merchandise e-commerce store, centred on the promotion of living a balanced lifestyle, has announced their official website relaunch, today. With the relaunch of the website, comes an introduction of a fresh new fitness collection, which is exclusively available at www.bathingbabe.co.za.

HISTORY
Bathing Babe was founded in 2018 by Unathi and Babalwa Magalela, a brother-sister partnership from Berlin, a small town in the Eastern Cape (population 3000).

MISSION
Babalwa Magalela, the CEO and Creative Director of Bathing Babe, wishes that the relaunch of this website, will result in it becoming one of the top online resource for women interested in learning about living a balanced lifestyle, by providing users with a safe, positive environment to share content, and draw inspiration from other, and also get apparel complementary to the lifestyle.

VISION
The vision for Bathing Babe is to encourages young females towards balanced life-style of fun, health and entrepreneurial practices that ultimately leads to financially freedom.

THE WEBSITE RELAUNCH
In 2019, www.bathingbabe.co.za went live, on a trial bases, to assess user engagement. Because of the success of the trial, the company has decided to reestablish and expand the website.Along with e-tailing its core collection, Bathing Babe differentiates itself from other lifestyle brands, by putting the visitor experience at the centre of its focus.This is done by providing a highly interactive, simplified, and user friendly platform. The website has incorporated a forum, that encourages user interaction among balanced-lifestyle enthusiasts, in a positive environment, wherein they can post comments and photos, engage in topics of their interest; wherein they can gain inspiration from brand posts and from each other.The new forum features health and wellness, business, travel, and style stories, to further amplify the brand’s values and build an engaging customer relationship.

THE NEW COLLECTION
With the launch of the new website, the brand also debuts a new athletics-meets-leisure collection, which has been designed to indulge the sensibilities of today’s modern female. The new wear-anywhere collection features pieces that are sporty, feminine, sexy and bold, for the naturally confident individual.All the pieces are equipped with functional pockets, to be accommodating to the lifestyles of young females.
“We started the journey into athleisure wear, by listening to our existing customers, particularly their need for a wider range of product, on our website. We therefore made the decision to grow horizontally, in the direction of the brands values.”
Key Pieces: The collection includes long and short leggings with side pockets, athletic crop top, with functional back pocket. 
Let’s talk money: The price range starts at R419 to R499

The collection is available from September 2020 online at www.bathingbabe.co.za 

LET’S CONNECT
Bathing Babe
Instagram: @bathingbabeza
Facebook: @bathingbabeza 
Twitter: @bathingbabeza