Fashion & Lifestyle

Thursday, 02 July 2020 12:13

S.Pellegrino launches #SUPPORTRESTAURANTS: A movement aimed at sustaining the recovery of the Gastronomy Industry

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South Africa, July 2020 Over the last 120 years, S.Pellegrino has inspired people to savour life and enhanced tasteful moments around the table, promoting with its unique Italian taste the fine-dining culture all over the world.  In such challenging times, when the scenario is forcing the Gastronomy industry to change, S.Pellegrino reconfirms its role of long term partner of culinary community presenting the #SupportRestaurants Movement, a tangible recovery plan to stand side by side with the Gastronomy community, working together to help shaping the future of the sector.

S.Pellegrino aims at contributing to the Chefs’ community efforts by identifying new ways of enhancing tasteful moments at home and at the restaurant, by supporting the young chefs’ generation and by managing immediate economic needs in order to set the foundations of a ‘new normal’.

Stefano Marini, Sanpellegrino Group CEO, says: “With the #SupportRestaurants Movement, we aim to leverage our resources, our global network and the relationship with our consumers to provide tangible help to as many gastronomic businesses as possible across the world. We want to be close to the gastronomy community now more than ever, in order to get through this unprecedented period of suffering together and contribute to shape the industry of tomorrow in a positive way.”

During the past few weeks, the Sanpellegrino Group has already announced that S.Pellegrino and Acqua Panna are contributing significantly to the three-pronged campaign entitled “50 Best for Recovery” - which will replace this year's 50 Best events - with the objective to provide financial relief where possible, as well as create and collate helpful resources for restaurant businesses worldwide.

#SupportRestaurants also goes with a real Manifesto, an emotional video content that, bringing the whole community together, invites people to play their part and participate in it, contributing actively to get through the current crisis and facilitate the process of the rebuilding of the industry.

By joining the #SupportRestaurants Movement, everyone has the opportunity to collaborate with all the solidarity actions that S.Pellegrino is sustaining at a global and local level. To express gratitude to the local Chef communities for their on-going commitment to the gastronomy sector in South Africa, S.Pellegrino has contributed R200 000 to the Eat Out Restaurant Relief Fund.

All details of the programme will be available on the S.Pellegrino webpage as they are announced, as well as via Facebook, Instagram and YouTube. 

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​Established in 2012, Paddington Station PR is a strategic brand communications agency, servicing clients throughout ​South Africa. Backed by a 25-year knowledge base and a global network, our approach incorporates a proactive process that explores all possible outcomes - short and long term - to inspire and shift today's consumer from engagement to trial and ultimately, loyalty. ​ We are driven by achieving measurable results for our clients, whilst maintaining our reputation for client service levels of the highest standard. Furthermore, our agency promotes a philosophy of thinking, exploring and problem-solving thus understanding – we believe that when we understand the whys, whens and wheres, we can take our clients on an informative journey.

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