Fashion & Lifestyle

Thursday, 28 May 2020 16:10

Converse Launches its Unity Campaign

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Converse Launches its Unity Campaign

Cape Town, May 2020 - Converse launched its #CreateAtHome campaign that encouraged fellow friends and fans of the brand to explore, experiment and enhance their creativity whilst at home due to the COVID-19 pandemic. A major surge of innovation at its finest, Converse’s dedication to highlighting both upcoming and existing artists work has evolved and come in into fruition in the form of its adjoining campaign called Unity.

The campaign launches today and involves 5 key South African artists that have been tasked to visually depict the African experience of the COVID-19 virus in a way that breathes a refreshed message of hope, strength, positivity and survival into the classic white Converse Hi-top. With a unique take on the ideals of African expression each artist namely Fhatuwani Mukheli, Sindiso Nyoni, Nardstar, David Tshabalala, and Falko Fantastic, will have their design available for sale for pre-order on Converse’s website. Each sneaker will be customised with only 75 pairs available per design.

In the efforts of giving back to an establishment that has been affected by the pandemic, Converse has selected the Nelson Mandela Children’s Fund in which all proceeds will go to following the sale of all sneakers.

A favoured initiative that encompasses both creativity and philanthropy, The Unity campaign provides the opportunity to purchase a limited and exclusive sneaker featuring the artwork of some of the country’s most appreciated creatives. Let’s give back with Converse whilst looking forward to a bright and safer future.

#CreateAtHome

#WeAreAllStars

About ConverseConverse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”TM and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.za

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