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Fashion & Lifestyle

Monday, 15 October 2018 15:41

The Iconic AGA Oven Timeless Appeal

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The AGA Story

Since 1922, over 95 years ago, the world-renowned AGA oven continues to maintain its reputation and has become iconic for its timeless design, uncompromising quality and award-winning innovation. The AGA is cherished as part of family life the world over and coveted as much today as it always has been. Some love them for the vintage, homey feel and others are drawn to the funky retro vibes which always seem to be in fashion and then there are the purists who maintain that an AGA cooker is for life and best cooker one can have!

In the year 2000, the BBC published a retrospective documentary, highlighting what it considered to be the top three design icons of the 20th century: first was the Coca-Cola® contour bottle, second was the VW™ Bug and third was the Aga Cast Iron Oven!

“Most people associate the name AGA with good food and fine living. And although it’s often thought of as quintessentially British, the AGA actually began life in Sweden. The celebrated Cast Iron Range found in over 750,000 households worldwide was invented by Dr Gustav Dalén, a blind Nobel Prize-winning physicist. Appalled that his wife and their maid had to constantly tend to their old-fashioned range, Dalén set out to design a modern range that would look after itself. It’s unlikely Dalén could have predicted that his invention would go on to be widely acclaimed as a design icon, but it has!” (https://www.agamarvel.com/aga/who-we-are/history-of-aga/)

With the trend for larger kitchens throughout the 20th century, to accommodate new inventions such as automatic washing machines, and smaller rooms like sculleries and pantries were incorporated into the kitchen itself, a greater emphasis on utility and function ensued. In the post-war world the urge for a bright new future also made the most of new materials like plastic laminates which changed the face of kitchens in Europe for years to come. AGA wanted to reverse this trend and introduce a warmer and more liveable kitchen designed around family lifestyles, with ovens that were robust and built for a lifetime, in the heart of the home, by applying heritage ideas to modern culture.

When you have an AGA cooker you know that you have a true icon, a piece of history. Although the style remains ‘vintage’ or ‘retro’, it is actually simply timeless, and the brand continues to innovate to ensure that you can get your desired aesthetic, along with the latest colour trends and cutting-edge technology along with modern convenience!

The new colours are available in the AGA 60 – which, at just 60cm wide, is perfect for smaller spaces – as well as 3-oven and 5-oven Total Control and Dual Control models.

The AGA Total Control is on when you need it and off when you don’t. The AGA Dual Control features hotplates that can be turned on and off independently, saving on energy costs. 

Recognised as the world's best cooking appliance, the AGA oven commands a level of adulation more often associated with the glitz of Hollywood fame -- and generates similar devotion. It's deemed the number one luxury appliance brand and is revered as one of the top three design icons of the century. It's the kitchen centrepiece of Celebrities, Professional Chefs, Royalty and discerning Homeowners across the globe. AGA represents a lifestyle, one that owners embrace and share fervently with others. 

For more information visit www.agaliving.co.za

The full range is available directly from AGA South Africa and a selection from Bergzicht Furnishers, Gas & Equipment, Melvill and Moon, Metelerkamps and cookware range online from takealot.com.

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