According to a new survey, “What Women Want,” distributed through the MyEcho Survey Platform, which gathered some noteworthy data from over 1,000 South African women; women know exactly what they want.

The survey explored women’s views on retail, beauty, health, destinations, food & drink and relationships. The results are of keen interest to these industries. Bette Midler in What Women Want said it best, “If you know what women want, you can rule!”

Which beauty products do women splurge on? What beauty product do women opt for when budget is an issue? These are some of the questions that are addressed in the beauty section.  The results reveal that the go to product for women is lipstick while foundation is what women are mostly likely to splurge on. A product that was specifically mentioned several times, is Estee Lauder foundation.

The health section explores ‘hot’ topics such as the biggest health concern for women and what their gynaecologist gender preference is. When asked about the biggest health concern, women of all ages said that weight is of great concern, this is followed by stress and cancer.The survey reveals interesting insights into how women feel about a male versus female gynaecologist. 71% of women who completed the survey said that they prefer a female gynaecologist.

"I feel more comfortable with someone who shares the same reproductive organs as me", "She knows her body and thus I feel she is more capable of knowing mine" and "Just can't understand how a man can help a woman with female problems when they have never experienced any of it" were cited as the reasons.One area of intrigue is the relationship section where women were asked about what they would like their partner to improve on and how a healthy relationship is maintained.  Communication came out on top as the most crucial aspect of a healthy relationship.  Furthermore, women would like their partners to simply spend more time with them.For the men out there who still don’t know what to buy their partners on special occasions, women want jewellery!

Here are some other key takeaways:

• Women were asked about their destination preferences. For a girl’s getaway, a spa type destination took preference, the best romantic destination is Paris and for a family holiday, Cape Town came out on top.
• Woolworths came out on top as the brand that tailors most to South African women. Interestingly, the 18-24 age category decided on RT (Mr Price). The best thing about being women is being able to give birth/ be a mother, followed by the joys of being able to dress up.
• Women were asked about their favourite clothing item and while jeans are the favourite across all age categories, jumpsuits, skirts and crop tops were mentioned by the younger age groups only.
• According to South African women, the top three retailers with the best promotional sales are Mr Price, Woolworths and Edgars.

About the survey
The What Women Want survey was conducted through the MyEcho Survey Platform in partnership with Mooiste Clothing Boutique. The survey covered topics around what South African women want in retail, beauty, health, destinations, food & drink and relationships. A web survey was distributed on social media on Women’s Day 2018 where 1,151 responses were collected across South Africa from women of different age and race categories.  MyEcho was developed by Lightstone Consumer, a well-established Market Research company based in Port Elizabeth. It is easy-to-use survey software for the collection of customer, employee and partner feedback and other online surveys.

For more information: MyEcho (by Lightstone Consumer)
www.my-echo.co.za

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Mooiste Boutique
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