Wednesday, 13 July 2016

My Most Beautiful Baby 2016 Winner Announced

Written by
Outside The Box


The judge’s votes are in and the competition was fierce with over 40 000 entrants all vying for a chance at over R151 000 in prizes.    

Earlier this month the Top 50 finalists were put out to public vote, and all votes have supported the Mater Domini pregnancy in crisis centre who have received R100 000 in donations comprising of basinets, bedding, toiletries and sanitarywear for moms and babies who have taken shelter at the home.  

For Mater Domini, the support could not have come at a better time.  “Mater Domini is blessed to be the beneficiary of R100 000 in support from the My Most Beautiful Baby initiative. Through this, we have received invaluable exposure for our cause and our work supporting vulnerable women during crisis pregnancy and assisting them in caring and nurturing their newborn babies.” Were the appreciative words of Megan Taljaard, representative for the charity.  

Competition Chief Marketing Officer, Monique Elliot added that ongoing support for the centre is of a huge concern. “Mater Domini is desperate for funding and at risk of closure in four months.  We are also assisting with repairs to their kitchen and an online shopping credit and cash to help with consumable expenses and we urge any member of the public who can assist them to reach out via their website”  

Upon receiving the gifts, the charity could hardly contain their gratitude, “This is an amazing and generous donation and our thanks and appreciation is unbounded.     Services such as ours cannot sustain itself without the assistance of initiatives such as My Most Beautiful Baby who have established innovative ways to look at a bigger and deeper understanding of the beauty of all babies, including the vulnerable.” continued Megan.  

Thousands of parents entered their babies aged 0 – 36 months and have been eagerly awaiting today’s announcement of the winners.  Organisers, MMB Online are thrilled with the success of this year’s competition.  “It’s been incredibly well supported by mom’s and dad’s across South Africa and our main sponsor, Huggies – Nappy Pants and all our other sponsor’s with over tenfold the entries of the 2015 Baby contest. 

Entries came in droves with over 650 000 users on the website in less than eight weeks and just under 50 000 fans added to our Facebook page!”  said Monique.   

Surprise Lelope from Johannesburg’s son Duncan who is nine months old, won 1st prize and R100 000 in the competition with nine additional winners each taking their share of R51 000 in cash.  

Little Duncan’s dad is beaming with pride as he says.  “Thank you very much to all those who voted for my baby to win the 1st prize of R100 000 in the My Most Beautiful Baby competition. I've learnt a lot throughout this voting experience, and I would like to thank all the competition judges and voting public who contributed 20 % and 80 % to the voting total respectively. “  

For those wanting to find out if their adorable baby is among the winners, please visit     or their Facebook page.  

As a result of the tremendous success of the competition, MMB Online have been prompted to launch a new initiative, titled “” – a champion of charities who will be supported by the competition ventures.  

Monique says they have already registered Mater Domini and 26 other initial charities as beneficiaries to whom they have found innovative ways of lending ongoing indefinite support.  “These numbers are expected to grow each month.”  added Monique  

In addition, mom’s and dad’s with kids aged between 3 and 6 years’ can look forward to a new contest, KID launching soon.  Simply head to to view the next campaign.  

Submitted on behalf of MMB Online  

For more information, interviews or additional images please contact:  

Outside the Box Marketing:
This email address is being protected from spambots. You need JavaScript enabled to view it. / 082 905 9814

For images: