30 March 2022

South African Gin Contributes R60,000 To Conservation

Submitted by: Jason Dreyer Dreyer
South African Gin Contributes R60,000 To Conservation

In celebration of World Conservation Day on 7 March, Cape Town Gin celebrated its commitment to African conservation and on-going efforts to fundraise for endangered species.

This premium gin brand made a splash in the conservation world when it announced its partnership with The Boucher Legacy in October 2021. They are proud to share that a total of R60,000 has been raised through the sales of their Cape Town Black Rhino Gin which will be donated to the NGO.

Established in 2015 by Craig van der Venter, The Cape Town Gin & Spirits Company has since become a firm favourite with gin lovers in South Africa and beyond. Their Cape Town range of gins do not only reflect truly South African flavours, they also give back by working closely with organisations such as the Boucher Legacy, PinkDrive and Men's Foundation.

Adding to their already established range of gins (Cape Town Classic Dry Gin, Cape Town The Pink Lady Gin and Cape Town Rooibos Red Gin), the Cape Town Black Rhino Gin hit shelves last year with a portion of proceeds from every bottle sold going to The Boucher Legacy to help them in the fight to protect Africa’s endangered mammals. “Our endangered wildlife is under attack and organisations like The Boucher Legacy are their only form of protection,” says managing director, Craig van der Venter. “The money raised will go towards the NGO’s mission to preserve South Africa’s wildlife and natural treasures, in particular, the rhino, pangolin and African Wild Dog. ”According to research conducted by the World Wildlife Fund (WWF), poachers kill as many as 2.7 million African pangolins every year, while African Wild Dog populations continue to plummet due to the loss of their habitat and threats from farmers who fear for their livestock. Though the pandemic may have slowed down poaching, with the opening of borders and ease of travel, activity has escalated. For the first time since 2017, rhinos killed by poachers has climbed. According to the Forestry, Fisheries and Environment Department, a total of 451 rhinos were poached in South Africa last year. As humans and citizens of the world, it is up to us to save our endangered wildlife, for the sake of our planet and future generations.

“Working on a three-pillar approach: prosecution, conservation and education, The Boucher Legacy hope to one day stop this unnecessary loss of life,” explains van der Venter. “And we’re honoured to be a part of this continued vision.” 

Through donations like those from The Cape Town Gin & Spirits Company, the conservation organisation is working to collar all African Wild Dog packs in the Greater Kruger National Park, as well as the ongoing rehabilitation of pangolins, working to develop high tech tracking monitoring for endangered mammals, and the continuous monitoring and protection of rhinos as a key species.

“From the beginning, we aspired to create with heart and bottle with passion and continue to hope that we can make some small contribution towards a legacy,” says van der Venter.

Infused with Renosterbos (rhino bush) and Buchu, the Cape Town Black Rhino Gin has a unique olive-green colour, with citrus, pepper, and liquorice notes. Best enjoyed with peppercorns and a slice of lime. Buy a bottle from leading liquor stores nationwide and aid in their mission to give back to Africa’s most endangered wildlife.

Be sure to like and follow The Cape Town Gin & Spirits Company on Facebook and Instagram to keep up to date on all their latest news and offerings and book your tasting at the new Cape Town Gin & Spirits Emporium in the V&A Waterfront on their website.

Paddingtonstation PR

Established in 2012, Paddington Station PR is an award-winning brand communications agency servicing client throughout South Africa. Led by a senior management team, the agency is driven headfirst and supported by a posse of forward-thinking individuals that represent the youthful essence of South Africa today. Our size and attitude allow us to be nimble and also pushes us to be the best we can be at all times to deliver strategies and campaigns that hit the mark and drive real impact. Backed by a 25-year knowledge base and a global network, we incorporate a proactive process that is designed to inspire and shift today's consumer to connect, collaborate and communicate.