Nestlé introduces Starbucks® At Home by Nespresso® capsules made using 80% recycled aluminiumSubmitted by MyPressportal Team
Aluminium is infinitely recycleable and is one of the most widely recycled materials in the world. The benefit of using recycled aluminium is linked to the amount of energy saved in the production of the aluminum and well suited to the circular economy. Nestlé is continuing to drive science, technology and innovation to help meet its 2025 ambition to make 100% of our packaging recycleable or reusable, with the announcement that Starbucks® At Home by Nespresso® coffee capsules are made using 80% recycled aluminum a first for the Starbucks® At Home by Nespresso® range.
Nicole Roos, Business Executive Officer for Beverages at Nestlé East and Southern Africa Region explained “With every material we use to produce the capsules, we are committed to ensuring that none of our packaging ends up in landfill or as litter and aim to minimise the impact of our packaging on the environment. This includes advocating for adequate recycling infrastructure for coffee capsules regardless of the material used. In addition, aluminium can be re-melted and reused infinitely, giving it a second life”.
The recycled aluminum comes from a variety of sources including post-consumer scrap as well as scrap recovered during the production processes. Using 80% recycled aluminium is not only better for the environment, but aluminum is also one of the best materials to keep freshness and protect the aromas of coffee. It provides an exceptional barrier to oxygen, light and humidity and is therefore an excellent choice to protect volatile aromas and freshness for a long time.
“By using 80% recycled aluminum, we demonstrate the recyclability of aluminium and want to encourage our consumers to recycle their aluminium capsules. when you recycle the Starbucks® At Home by Nespresso® coffee capsules, you also help decrease the carbon footprint of your cup of coffee. This is a key aspect of the Nestlé ESAR RE initiative that focuses on three key pillars RETHINK, REDUCE and REPURPOSE to tackle sustainability issues”, concludes Roos
The Starbucks® At Home by Nespresso® range is available in selected stores including Checkers, Pick ‘n Pay, Spar and Makro as well as convenient online platforms including Takealot, Checkers Sixty60 and Pick ‘n Pay Online.
For more information, follow the hashtag #whatsyour80percentdifference #StarbucksAtHome and visit the website www.starbucksathome.com or brand social media pages @starbucksathome_sa. For more information on NESTLÉ RE sustainability initiatives visit www.nestle-esar.com/RE
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Nestlé East and Southern African Region
Contact: Rosalie Ambrose
Issued by Zebra Square on behalf of Nestlé East and Southern Africa Region
Tel: +27 11 784 8112
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