Energy & Environment

Sunday, 24 July 2011 22:27

Shell Fuels Ferrari Title Hopes

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Fuel is a subject often discussed in Formula One circles, but nearly always in relation to its weight and repercussions on speed, or its role in pit stop strategy and the distance a Formula One car can travel before it re-fuels. Interestingly, what is often overlooked and rarely considered is what fuel does inside the engine to achieve performance in these areas. Shell and Ferrari have been working closely together to develop their fuel advantage in this respect.
Mike Evans, Shell Formula One Fuels Development Project Leader explains, “Shell and Ferrari first worked together over 60 years ago. Recently, our technical partnership has seen the development of Shell V-Power race fuel, which is designed to provide Ferrari with three main advantages – first, give the engine more power and responsiveness through optimised formulation and friction reduction; second, improved fuel economy; and thirdly, offer protection and increase the reliability of the engine.”

Generating more power from the fuel has been a key focus for the 40-strong Shell Formula One team in the last few months. The latest fuel developed by Shell contains Friction Modification Technology. Targeting mainly the piston rings, the technology is designed to help the engine turn more freely, unlocking valuable energy and helping improve horsepower. Formulated with powerful cleansing agents, the fuel also helps prevent power-robbing deposits from forming on inlet valves and injection systems, improving responsiveness.

Fuel economy is an ongoing development area. In Formula One, an extra lap before pitting can mean the difference between a win and a loss. Evans says, “We measure fuel economy on a gravimetric basis – that is the weight of fuel used for a certain distance, rather than volume. Shell’s objective is to create a lighter fuel. For example, say a Formula One fuel tank holds 100litres. If the Shell V-Power race fuel we create weighs a kilogram or two less than a competitor using the same size tank, then we could potentially give Ferrari an added lap advantage.”
The third major advantage Shell V-Power race fuel is designed to give Ferrari is engine protection and reliability, essential in the age of the two-race engine lifespan. In this area Shell Helix motor oil works together with Shell V-Power race fuel to help provide comprehensive protection. Evans says, “Shell is very proud of the fact that we helped Ferrari reach its near legendary engine reliability record. By combining Shell V-Power race fuel with a suite of other Shell products, we create a complete package of care for Ferrari’s engine.”

An integral part of the team, Shell analyses fuel and oil samples from the Ferrari Formula One race car in a dedicated mobile trackside laboratory at each Grand Prix, while providing support in Maranello and at Shell facilities globally. One of the main objectives of this activity is to develop technology that can be transferred to Shell road products. Together with Shell, Ferrari has taken 11 Drivers’ and eight Constructors’ World Championship titles.

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Materials available to support this press release:

Video News Release (wmv, Digi Beta, SP Beta, NTSC formats available) -
- Shell V-Power race fuels animation showing the action of the fuel in an F1 engine
- Video News Release: interview with Mike Evans, Shell Formula One Fuels Development Project Leader

Still Images -
- Stills of the Shell V-Power race fuel animation showing key moments in the fuel action
- Still images of Mike Evans, the Shell Track Lab, the Shell laboratory facility in Chester, UK

Press Releases -
- Partnership background, Facts and Figures, Shell Track lab information, Mike Evans biography

For more information contact:
Francesca Secchi Alberto Friedrich
Shell Motorsport Press Office Shell Global Sponsorship Manager
PRISM t: +41 (0)41 769 4250
t: +44 (0) 207 711 6868 m: +41 79 68 92 541
m: +44 (0) 7766 443 446 This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.
This email address is being protected from spambots. You need JavaScript enabled to view it.

Read more http://www.mediaweb.co.za/journalist/mnews_j_.asp?id=3340

Published in Energy and Environment

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