Energy & Environment

Saturday, 23 July 2011 14:30

Getting hands dirty for greater good

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Contact Details Name : Elsabe Coetzee Company : Sappi Phone :013 753 3920 Email : This email address is being protected from spambots. You need JavaScript enabled to view it. URL : Sappi and National Arts Festival, Innibos, has adopted a green approach to its celebrations in 2009. Sappi will be implementing a Green Ambassador Recycling Programme for the festival. The company will be setting up 15 recycling stations across the festival grounds, to offer festival goers the chance to recycle and sort the waste generated during the festival. A group of 30 Innibos Green Ambassadors will be on hand to teach the public how to Reduce, Re-use and Recycle their waste.
Expecting an attendance of about 100,000, Innibos has mobilised to begin the ambitious yet necessary task of working towards an environmentally friendly festival. Planners believe that this year’s theme ‘Colour the arts in green’ will ensure small efforts made by every visitor will amount to a large overall difference. “Sappi has been a proud partner of Innibos since the festival’s inception 6 years ago and this year we will once again be hosting the Best Festival Advertising in Print Competition. We look forward to implementing the Green Ambassador Recycling Project. The Innibos 2009 theme provides an excellent platform for Sappi to encourage the public to join us in South Africa’s War on Waste” says Sappi’s Group Head Corporate Affairs, Andre Oberholzer.

It is estimated that approximately 1, 9 million tons of recovered fibre is available for collection and recycling in South Africa every year. “Every box that is recycled reduces paper waste going to landfill sites. Recycling also creates jobs” says Oberholzer. Sappi Waste Paper’s out-of-the-box thinking has led to an innovative recycling programme, in which Sappi’s agents purchase recyclable fibre from a growing number of street collectors.

Recyclable products are sourced from a wide spectrum of sources; homes, offices and retailers as well as wholesalers and factories in both the formal and informal sectors. Most of Sappi’s agents offer a one-stop service by collecting a wide range of recyclables such as paper, glass, plastic and metal. Through their work of procuring and sorting waste, South Africa has begun to see a steady increase in recycling. The recycled fibre procured by Sappi, is supplied to the company’s mills across South Africa, including the Sappi Cape Kraft Mill, which runs on 100% recycled fibre.

“Recycling is an important aspect of Sappi’s global commitment to sustainability and we encourage you to think differently about waste. Join us in our efforts to protect our planet’s resources – Reduce, Re-use and Recycle” says Oberholzer.


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