While education remains one of the key building blocks to large scale development and transformation, knowledge alone cannot reshape our future. As alarming disparities and global issues like overconsumption and overpopulation persist, we need intent and action to make a difference.

As human beings, we are threatening our own existence and that of future generations. But, despite the need for urgent action, hope prevails, and the potential and interest in inciting change is greater than ever before. Thanks to modern technology, more people have access to knowledge and resources to help build a better tomorrow. That’s where Unity Generation comes in.

Unity Generation is an app created by InPulse to build a sense of community and unite generations sharing one common goal - to change the world for the better. According to Unity Generation Co-founder and Marketing Director, Steven McEwen, the app aims to bring about positive change and education around key world issues, including climate change, pollution and deforestation, malnutrition, poverty and food security, global education and abuse and gender-based violence.

“The premise of the app is simple. Through the various user accounts, you can sign up, stay updated and connect with other members to address some of the most prevalent issues affecting our communities and country. Users can stay updated and connected with world issues by scrolling the app’s community section and connecting with individuals, businesses and NGOs across the country, and eventually the world,” added McEwen.

The Unity Generation application also features an in-app marketplace, where proceeds generated are donated to organisations that support the causes our community are passionate about. “As a brand, it’s vital that we remain fully transparent with our users, and as such, we will also be distributing a monthly newsletter to our community, updating them on where the proceeds of the previous month have been allocated. As our community grows, so will our combined effort to make a more personalised user experience and bolster the effective change in the world we all need,” adds Founder and CEO, Jarred Baker.

Encouraging positive change

The Unity Generation platform is a place where consumers and corporations can join a community to promote positive change, acting as a middleman to facilitate transactions in the marketplace. “With proceeds from the marketplace feature, we will help rebuild certain communities that have been affected by either natural or man-made events, including community relief in times of crisis, for example, the riots and looting in KwaZulu-Natal,” added Baker.

“We are the next generation, and with that, we want to bring a new way of dealing with world issues that will actually make a difference. Our app allows people to stay updated and connected with the world's issues by making small changes that make a big difference.”

The majority of proceeds from the app transaction fees will be used to fund user-generated solutions on the Unity Generation platform, while a small percentage will be contributed towards app and company running costs. There are different user accounts for consumers, corporations and NGOs to sign up to, each offering different features to help the end-user effectively contribute towards social change.

“Through these unique features, we hope Unity Generation will become the preferred app for organising local community activations or demonstrations,” McEwen concluded.

About Unity Generation
Unity Generation is a mobile app created by InPulse, dedicated to making a difference. Consumers, corporations and NGOs can use the app to raise awareness on certain issues, reach and interact with a community of like-minded individuals and activists, find solutions to some of the biggest challenges facing South Africans and even sell products and post advertisements, with proceeds going towards various social outreach and upliftment initiatives. Ultimately, Unity Generation provides a platform to join a community to promote positive change.

*Subscription fees may apply to businesses and NGOs that sign up for the app.

To download the Unity Generation app from your iOS App Store. Unity Generation will be available to download from Android soon.