04 October 2019

Measured Ability Group Holdings South Africa (MASA) measuring up to high industry standards

Submitted by Linda Janse Van Vuuren
Measured Ability Group Holdings South Africa (MASA) measuring up to high industry standards

Measured Ability Group Holdings South Africa (MASA) Is a decade old this year, still a relatively new brand name in the marketplace, however the directors and their staff were the progenitors of labor outsourcing in South Africa having been in the business of recruitment and outsourcing for close on four decades.

To put it in perspective; when the founding company, Greys Personnel, was established in 1982 Michael Jackson had just released his groundbreaking album “Thriller”, Argentina invaded the Falkland Islands and went to war with the UK, FW de Klerk became the new leader of the National Party and a bomb exploded in the ANC headquarters in London.

The company now has a national footprint with a Durban recruitment agency,  Port Elizabeth recruitment agency as well as recruitment agencies in Johannesburg, Pretoria, Cape Town, Pietermaritzburg, Bloemfontein, East London and George.

When you look at it like that, you realise that MASA stands on foundations that have stood the test of time. It’s a company that has its roots embedded in permanent personnel recruitment and has evolved admirably to encompass contract recruitment, labour outsourcing as well as nursing services.

In 2012, the business merged the strength of Greys Personnel that operated in the permanent placement market with the depth of experience of Western Star Outsourcing which operated in the contract and outsourcing market and rebranded as MASA to pull together a company that comprises five distinctive business units.

The 5 pillars of business are:

Measured Ability SA (MASA)

Blue collar labour hire / labour broking / temporary employment / temporary staffing / permanent blue collar recruitment; incorporating payroll services, site management, human resources and industrial relations, risk mitigation, insurance and labour cost reductions.

Greys Recruitment

Permanent contingency placements and temporary recruitment / recruitment process outsourcing / retained search / in-house recruitment services / recruiter on demand / advertising response handling; incorporating job profiling, professional search and vetting, compliance and verification, payroll, human resources, reporting and advertising. 

MASA International   ( Worldwide temporary and permanent recruitment)

Worldwide contingency recruitment inclusive of offshore placements: incorporating local, domestic and international candidate sourcing, compliance training and certification, mobilization and tax compliance. 

Greys Nursing Services

Specialized staffing solutions for medical staff hire and healthcare industry; i.e.  homecare, care givers, frail care, nurses for hire, doctors for hire, old age homes, hospital staffing, recruitment and vetting, workforce and incident management, training and performance management.

MASA Training AcademyOffering SETA accredited training, learnerships and skills programs.

Where MASA has the competitive edgeMASA has fine-tuned its service offering over a period of close to four decades and established itself as a leader in the recruitment and outsourcing industry despite tough competition and a heavily legislated labour market. The company is a BEE Level 4 Contributor and is certified with the relevant governing and institutional bodies.

MASA operates within a flat business structure which means clients have direct access to the main decision makers and response time to queries is fast and efficient.