Monday, 09 September 2013

Managing segments in the banking sector in 2013

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Since banks compete mainly on products and pricing, superior customer service coupled with relevant product is deemed to create competitive advantage.

The programme being covered at the Banking Segmentation and Competitive Product Analysis Conference 2013 will delve into developments for product analysis and methods for creating market relevant products and services for the banking industry; furthermore the programme seeks to inform attendees on how effective products and service positioning have for gaining competitive business advantage.

Trade Conferences International would like to welcome the registered companies so far; Nedbank, Wesbank, Investec, FNB, MBD Credit Solutions, Old Mutual and CENFRI. These registered delegates will benefit from the two day event which will focus on addressing issues regarding the relationship between adequate segmentation of banking markets and effective banking product analysis in relation to building relevant competitive strategies.

Project manager, Chissola Gaieta said, “this event will offer delegates the opportunity to gain perspectives on issues such as: adding science to magic in managing the implementation of innovative ideas, profitability in credit card portfolios using behavioural segmentation, understanding customer motivations and lifestyle through analysis of customer’s card swipes.” 

An event of this nature will allow registered delegates the opportunity to learn about the importance of analytics in effectively segmenting banking markets and make better business decisions as well as allow them to deepen their relationships with existing clients.

Early bird registrations are still open-take heed of this and contact Chissola Gaieta, project manager on 011 803 1553 to reserve your seat. Alternatively download and complete the registration form from  and email it back to This email address is being protected from spambots. You need JavaScript enabled to view it. 

Established in 2002, Zakheni Events and Incentive Travel cc, trading as Trade Conference International, is your all industry, but largely financial event organiser of choice. We understand industry trends and developments and have the ability to identify the right issues to bring to delegates through informative events.TCI has organised more than 300 events in the last 14 years. With the guidance of a highly experienced and guided team, TCI arranges the most up-to date conferences and exhibitions, and is well known within SADC region as well as the rest of Africa as the leading financial conferences organisers.In the past two years Trade Conferences International has offered top-class financial, insurance, information technology and marketing related conferences to the market, and would justifiably pride itself in promising delegates top notch conferences with excellent speakers in the industry. Attendees of TCI events hale from across the African continent: Kenya, Botswana, Zimbabwe, Namibia, Tanzania, Mauritius, Lesotho, Mozambique; extending to as far as the UK, Canada, Netherlands, India and even Australia.In its repertoire, it has popular annual conferences such as the Mobile Banking Southern Africa Conference,  Payments Southern Africa Conference & Exhibition, Loyalty & Rewards Conference, Channel Management Conference and the Online Retailing Conference. In 2002 alone TCI attracted more than 1200 delegates, including expert speakers from across the globe, and has followed suit in it’s years of operation.