Since banks compete mainly on products and pricing, superior customer service coupled with relevant product is deemed to create competitive advantage.
The programme being covered at the Banking Segmentation and Competitive Product Analysis Conference 2013 will delve into developments for product analysis and methods for creating market relevant products and services for the banking industry; furthermore the programme seeks to inform attendees on how effective products and service positioning have for gaining competitive business advantage.
Trade Conferences International would like to welcome the registered companies so far; Nedbank, Wesbank, Investec, FNB, MBD Credit Solutions, Old Mutual and CENFRI. These registered delegates will benefit from the two day event which will focus on addressing issues regarding the relationship between adequate segmentation of banking markets and effective banking product analysis in relation to building relevant competitive strategies.
Project manager, Chissola Gaieta said, “this event will offer delegates the opportunity to gain perspectives on issues such as: adding science to magic in managing the implementation of innovative ideas, profitability in credit card portfolios using behavioural segmentation, understanding customer motivations and lifestyle through analysis of customer’s card swipes.”
An event of this nature will allow registered delegates the opportunity to learn about the importance of analytics in effectively segmenting banking markets and make better business decisions as well as allow them to deepen their relationships with existing clients.