Wednesday, 22 September 2021

Time to Spring Clean Your Business

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Time to Spring Clean Your Business

When it comes to change, humans seem to favour two periods on the annual calendar: January (after New Year celebrations) and Springtime. In January we try and form new habits (or break old ones), and in September we tend to clean, throw out and organise.

This internal desire to sort out and improve our environment during spring is also great for business. Every “corner” of your business can do with a good “sweep”. Remember, Christmas is only three months away...

Give your business a new sense of structure by:

1. Cleaning your website

Go through your website page by page. Look for outdated information, old pricing, discontinued product references etc. and update all of these. Is your website hosting still efficient enough or do you need to upgrade to another package? A slow-to-load and dated website can do a lot of damage to your brand.

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2. Decluttering and improving office productivity

Has your business adapted to the possibility of remote work, or are you still struggling to get it right? Hosted PBX in the Cloud, also called VoIP in the Cloud, is a way for companies to centralise all internal and external verbal communications, improve productivity and save costs. Hosted PBX has no landline cables and equipment, offers UnCapped* crystal-clear calls from anywhere to anywhere, web conferencing, LiveChat and so much more!

3. Shaping-up your marketing

Relook all your marketing efforts. Ask questions like: What’s working? What’s not working? Where does the business not have any exposure? Are we making the best possible use of social media, email marketing etc.? And how is the entire marketing bridge doing? What is your marketing bridge? Every aspect of your business that’s connected to customers i.e. reception, support, sales team, consultants etc.

4. Laying out what your customers think of you

In business, there is always room for improvement. If sales can do better - ramp up marketing, right? Unfortunately, it’s easier said than done. If you want more sales, multiple aspects of your business need to improve. It is important to first get rid of any underlying issues that may be preventing customers from returning. Find out what customers are not telling you by running an anonymous survey, then analyse the results.

5. Polishing your hosting skills

Networking is such an important part of business however, as a result of Covid-19 and the associated regulations, events are few and far between. If your business is set to benefit from hosting events (virtual or in real life), start planning.

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Any time of the year could be an opportune time for your new beginnings. Good luck!