Business & Economy

Thursday, 08 January 2009 15:51

Growing Your Business in Uncertain Times

Written by 
{pp} As the New Year begins, many business owners are concerned about the effects of the global financial crisis. They are looking for ways to grow their businesses without spending a great deal of money.

One of the best ways to grow a business is to get customers to buy more often, but many business owners find it easier to focus on getting new customers than on building their relationship with existing customers.

Online marketing consultant Derrick Markotter has created a short e-course which explains some simple methods that any business can use to develop their relationship with their existing customers.

"Many business owners simply don't have the time to build an effective customer retention system", says Markotter. "They know how important it is to develop a relationship with their customers, but much of their time is spent dealing with day-to-day issues."

Simple and inexpensive Internet technology allows businesses to automate the process of staying in touch with their existing customers in a consistent manner.

Having a system in place to consistently communicate with your customers is the key to building loyalty and trust. You can use the system to educate your customers about your business, advise them of new products and services and inform them about special events and sales.

Derrick Markotter is an entrepreneur and online marketing consultant. He works with local business owners to develop marketing systems that help them grow their business. His e-course is available at his website,

Contact Information:
Derrick Markotter
This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: (0027)11 478 0622
Cell: (0027)82 442 0273
Fax: (0027)86 650 7270
Address: PO Box 5636, Cresta, Johannesburg 2118, South Africa

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