Friday, 07 May 2021

DiDi, the global mobility leader, announces the launch of 3 services in Cape Town

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  • BENEFITS FOR RIDERS:
    • DiDi will start its services in the city on 17 May
    • DiDi will offer 10 coupons with up to 50% discount to each new user application in the city
    • DiDi will celebrate its arrival in Cape Town with four surprise DiDi Days during May and June, promising even bigger discounts
    • DiDi truly seeks to serve local users' needs. That’s why DiDi will launch three services in Cape Town: GO, EXPRESS and XL
  • BENEFITS FOR DRIVERS:
    • All DiDi drivers in Cape Town that register with DiDi before the launch date will enjoy a 0% service fee for four weeks.
    • After that, they will drive with a 13% take rate fee, one of  the lowest in the market.
    • Drivers completing their registration before 17 May in Cape Town will receive a R250 sign-up bonus after completing the first 10 trips.
    • Drivers will have access to a rewarding referral program with incentives up to R15,000 for referring new drivers and riders.
    • All user promotions and discounts will not affect drivers' earnings as DiDi will cover the full cost of those initiatives.

Cape Town, May 05, 2021.- DiDi, the world’s leading mobility platform, will launch its services in Cape Town on 17 May, following a very successful pilot launch in the city of Gqeberha on March 1. DiDi provides an affordable and cutting-edge digital app that enables riders to connect with drivers to get where they need to go safely at a time when it’s needed the most. At the same time, its innovative business model creates safe entrepreneurship opportunities for drivers.

DiDi offers a full range of app-based services for millions of users worldwide, allowing the company to enter the Cape Town market with a solid, reliable and high-level tool, both for driver-partners and users.

The DiDi-Difference

More than just being another ride-hailing service in South Africa, DiDi boasts some incredible benefits for both drivers and riders as part of its launch in the country. Due to current sanitary concerns, moving around the city can prove challenging. As such, DiDi aims to provide everyone in Cape Town with promotions and information about why it’s the leading global mobility company.

All users who download the DiDi app and start travelling will be able to enjoy 10 coupons, which will be automatically credited into their accounts, with up to a 50% discount per trip. In addition, and as a way to celebrate the arrival in Cape Town, DiDi will launch ‘DiDi Days’, where users can travel with even greater discounts on specific days of the week. 

Also, all DiDi drivers will have access to some incredibly unique and rewarding opportunities upon sign-up, including a 0% take rate for the first four weeks (on the condition you have all required documents approved before the launch date), a R250 sign-up bonus paid into your DiDi account when you complete 10 trips in the first week of the launch, and referral bonuses worth R300 per successful driver referral and up to R15000 referral bonuses for referring new riders. That’s on top of the main advantage of signing up as a driver for DiDi; having access to incredible economic opportunities with safety, technology and customer service at the forefront.

The best deal, more space or the perfect balance; with DiDi, the choice is one click away 

DiDi seeks to serve the real needs of its users and drivers, and after analysing the needs and tastes of riders in Cape Town, decided to launch three services on the platform, namely:

DiDi GO: The low-cost alternative for those who value savings but with the same high safety standards DiDi is known for around the world.

DiDi EXPRESS: This isthe company's standard service for those seeking a balance between price and comfort.

DiDi XL: DiDi XL ticks all the boxes for those who think big and need more space (with a capacity of up to 7 seats).

“We are proud to confirm our launch in Cape Town on 17 May. The pandemic has posed a huge challenge on users who need to get around, on entrepreneurs, and even on the government. We firmly believe that our service will make a difference; that’s why it is the ideal time to launch in Cape Town”, says Ken Liu, DiDi Launch Lead in South Africa.

“We’ve also learnt valuable lessons from our very successful pilot launch in Gqeberha, which we used to improve our proposal for Cape Town users and drivers. We’re sure that we will quickly become a favourite option for mobility in Cape Town. Choices and flexibility are very important in South Africa, as well as affordability and safety for users and driving partners. As such, we decided that it was essential to launch more options on our platform, which will allow us to be more accessible, and better reach more users and entrepreneurs,” Ken Liu concludes.

With DiDi, safety is the only thing that is not optional

DiDi firmly believes that mobility and entrepreneurship must be safe, affordable, and reliable. DiDi is the global leader in mobility safety for good reason, boasting a wide range of safety features beneficial to users and driving partners. This includes facial detection for riders and drivers, SOS buttons for riders and drivers linked to police, 24/7 Safety response support with dispatchable safety patrols, preview information for riders and drivers, and safety training for drivers, among others. What’s more, in a time of COVID-19, all riders and drivers are required to follow strict health and safety protocols.

To benefit from the exciting DiDi launch promotions, all driving partners in the city are invited to sign up and start driving while riders looking for safety, efficiency and reliability are also encouraged to download the DiDi app and start using the service from 17 May. 

For more information, visit DiDi online here: https://za.didiglobal.com/.

About Didi Chuxing

Didi Chuxing (“DiDi”) is the world’s leading mobility technology platform. It offers a wide range of app-based services across Asia Pacific, Latin America, Africa and Russia, including taxi-hailing, private car-hailing, ridesharing, bus, bikes & e-bikes, designated driving, automobile solutions, delivery, freight and logistics, and financial services.

DiDi provides car owners, drivers and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

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