Business & Economy

Wednesday, 17 July 2019 10:09

Business Book Review: Pitch To Win by Justin Cohen

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Pitch to Win by Justin Cohen

“The Pitch to Win method played a critical role in our winning this competition.” - Julian Kyula, Winner, IBM Global Entrepreneur of the year “I’m not sure our auditors have ever got applause after a pitch, but that’s what happened after we applied Justin’s method, winning one of our most important deals.” – Ajen Sita, CEO, EY “A brilliant resource for winning new business.”- Nadia Bilchik, CNN

How to present, persuade and close the deal Being the best doesn’t guarantee you’ll get the business. Having the best pitch does. Whether you’re looking for clients, investors or employees, you need to know how to pitch your products, services and ideas. Justin Cohen’s internationally acclaimed 6-step formula has been credited with winning some of the toughest deals and exponentially increasing sales.

In Pitch To Win, you will discover: The number 1 reason a winning pitch gets chosen over the rest. The mindset of people who win the most pitches. A step-by-step guide to creating and delivering a winning pitch script. How to reduce nervousness and develop big pitch temperament. How to win without being salesy and by living your purpose. This is the ultimate formula to pitching anything to anyone. Best of all, you get to do it without being ‘salesy’ and by living your purpose. A true gift not just to anyone in business, but anyone who wants to  change the world.

For more information on Justin Cohen, his book Pitch To Win and upcoming speaking events:Website:


About the Author
Justin Cohen is a business strategist, international speaker and a world-leading expert on pitching for business. He has coached entrepreneurs, small businesses and major corporates to win some of the toughest multimillion-dollar pitches.

Publisher: Mercury
ISBN: 9781928230588Recommended
Retail Price: R 250
Classification: Entrepreneurship; Business Inspiration; Sales
Availability: Across all good bookstores and online

For more information: Jodi Lynn Karpes, GreenQueen Communications+27 (0)84 876 5431, This email address is being protected from spambots. You need JavaScript enabled to view it. 

GreenQueen Communications

GreenQueen Communications specialises in consumer or brand Public Relations. We work with clients to gain exposure and publicity for their brand(s) ; to help them get noticed and have presence across all media platforms. GreenQueen Communication’s manages the complete process to ensure the best possible outcome and return. Media list development, writing, media liaison, secure editorial and competitions, tracking and reporting. It is handled with professionalism and efficiency, matched with energy and enthusiasm. We are invested in the success of our clients' brand and business.

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