Business & Economy

Thursday, 16 May 2019 09:23

Jury for the 2019 APEX awards announced

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Jury for the 2019 APEX awards announced

Drawn from strategy, digital, creative, research, media, marketing as well as agency heads, the 2019 APEX award adjudication panel consists of highly regarded individuals and industry trail blazers. The group is tasked with the significant responsibility of combing through entries to identify and award the ‘work that
works’.

Since inception by the ACA in 1995, the APEX Award has been the profession’s highest – and only – award for communications campaign performance excellence in an industry that is constantly refining and redefining creativity. The jury will be screening entries for campaigns that rose above the clutter, had extensive reach and communicated via mediums that delivered on campaign objectives. The rigorous adjudication process spans three rounds during which submissions are judged against specific criteria including rigour, degree of difficulty, clarity of evidence, compelling case, and insight.

“Winning an APEX award delivers evidence of the profession’s contribution to business success. It reinforces the value we provide as an industry and affirms our contribution within the context of the broader economy. This heavyweight adjudication panel is entrusted with identifying and bringing to the fore those
campaigns that truly delivered on brand objectives and impacted the bottom line,” says Mathe Okaba, CEO of the Association of Communications and Advertising (ACA)

Apart from being an essential business tool that affixes value to credentials for agencies, marketers and leading brands, winning an APEX award is a definitive demonstration that great ideas generate great results. APEX recognises the creative work that worked; the campaigns that manifested effectiveness in
creativity that extends beyond words and pictures to creative intellect and intellectual property that is the currency of the profession.

The 2019 APEX awards is proudly hosted by the ACA with Key Partner Provantage Media Group and sponsors Kantar and Vodacom.

The 2019 APEX awards jury

JUDGEDESIGNATIONCOMPANY
Moroke Chief Executive Officer Kantar, Insights Division
Gareth Leck Group Chief Executive Officer Joe Public United
Mathe Okaba Chief Executive Officer ACA
Ana Carrapichano Group Managing Director Mediology
Daniel Naidoo Director Gendel Interactive
Fran Luckin Executive Creative Director Grey SA
Ismail Jooma Head of Strategy VML
Jason Harrison Managing Director M&C Saatchi Abel
Kagiso Musi Group Managing Director Meta Media
Katlego Moutlana Head of Strategy Mortimer Harvey
Leigh Tayler Strategic Director Joe Public United
Lwandile Qokweni Chief Strategic Officer MEC Global
Mick Blore Chief Executive Officer Wolves
Natalie Botha Creative Development Director Kantar, Insights Division
Neil Higgs Independent Consultant Retired ex TNS Global
Refilwe Maluleke Managing Director Yellowwood
Roxy Maqache Chief Executive Officer Desert Arabia
Su-Lise Tessendorf General Manager: Brand, Strat & Comms Nando’s
Thabang Skwambane Managing Director FCB, Johannesburg
Thulani Sibeko Chief Marketing Officer Standard Bank
Tlalane Ntuli Chief Operations Officer Yalu SA
Zayd Abrahams Head of Brand FNB

Winners will be announced at the APEX awards Gala Dinner to be held at The Venue @ The Houghton Hotel on the 11 th July 2019.

Connect with the ACA on Facebook at ACASouthAfrica and on Twitter @ACA_SA for regular updates on #APEXawards2019

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About the APEX awards
The annual APEX Awards is hosted by the Association for Communication and Advertising (ACA) which is the recognised industry body of the advertising and communications sector of South Africa. APEX recognises and celebrates communications campaigns’ performance excellence by contributing tangibly client’s business and bottom line. Winning an APEX places a real seal on a client and agency team’s achievement because it demonstrates the contribution made by the team through its collaboration and work. Entry into the prestigious APEX Awards is exclusive to agencies that are members the ACA and their clients.

For more information about the APEX awards visit www.acasa.co.za/apex.aspx or call the ACA on (011) 781 2772/3.

The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

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