Coca-Cola Africa launches COKE THREDS
Submitted by: MyPressportal TeamA custom Coke x fashion experience
The relationship between Coca-Cola and signature style is a long standing one. From partnerships with icons ranging from Karl Lagerfeld, Kith and even Hello Kitty, Coca-Cola’s ‘enjoy the feeling’ experience has long-since extended past the refreshing drink experience.
And now the spotlight is on South Africa - and its booming homegrown fashion design talent which, for the first time, will utilise Coca-Cola’s iconic design elements to create a Coca-Cola inspired fashion range.
Introducing Coke Threds
In 2018, Coca-Cola is teaming up with four of your fashion design faves to create a quartet of signature collections influenced by uniquely South African experiences and the Coca-Cola taste for adventure, passion for bridging divides and bringing people together over an ice-cold Coca-Cola. The collection, called Coke Threds, will connect with consumers through fashion. The campaign is a multi-sensory and multi-platform experience that brings to life collaborative creations in a fresh and impactful way. Each piece from each collection has been expertly designed by some of Mzansi’s most celebrated and unique design talents, curated and tested against the best of local and international trends. This all expertly threaded together merging with the best and bubbliest of Coca-Cola’s iconic aesthetic and attitude.
So when does the magic happen?
Over the next few months, you can expect to see the collection get a once in a lifetime shopping experience and many online and offline opportunities to make the limited edition Coke Threds your own. Make sure to look out for behind the scenes footage of these micro label designers creating a series of experiences that fans can own- all in the name of expressing your style the Coke way.
Stay tuned for more information, previews and sneak-peek content via our social media platforms. Follow us on Twitter @CocaCola_ZA , on the gram @cocacolaza or give us a like on Facebook @cocacolasouthafrica.
For press enquiries and interview requests, contact Masinhle Mack at This email address is being protected from spambots. You need JavaScript enabled to view it.
Latest from
- National Basketball Association (NBA) Delivers Increased Viewership and Engagement in Africa During 2023-24 Season
- Africa’s Downstream Opportunities Take the Forefront as African Refiners and Distributors Association (ARDA) Executive Secretary Joins African Energy Week (AEW) 2024
- Rand Merchant Bank (RMB) contributes to Acre Impact Capital’s $100 million private debt fund for climate-aligned infrastructure projects across Africa
- TechnoGirl Trust: Empowering Women in STEM for Societal Development
- Profitroom secures key investor for global expansion