Wednesday, 27 July 2016

ACA launches masterclasses to drive transformation and compliance to the new MAC SA Sector Code

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The MAC Sector Code has been gazetted under Section 9 (1) of the Broad-Based Black Economic Empowerment Amendment Act, (Act No. 53 of 2003) as amended by the B-BBEE Amendment Act No.46 of 2013. As a B-BBEE Sector Code, gazetted in terms of Section 9 (1) of the Broad-Based Black Economic Empowerment Amendment Act, (Act No. 53 of 2003) as amended by the B-BBEE Amendment Act No. 46 of 2013, the effect of the MAC Sector Code is that it:

  1. is legally binding effective 6 May 2016;
  2. was developed and agreed upon by major stakeholders in the sector; and
  3. is fully binding between and among businesses operating in the industry irrespective of ACA membership.

The Association for Communication and Advertising (ACA), as a signatory of the MAC SA Sector Code, is determined to ensure that all member agencies reach compliance without delay. It is against this backdrop that the ACA is offering 2-day masterclasses in Johannesburg, Durban and Cape Town during August and September 2016. These masterclasses are intended to deliver in-depth knowledge of each element of the Sector Code, answer frequently asked questions and provide companies with the information needed to reach compliance when audited against the MAC SA Sector Code. ACA members may send a maximum of two delegates to each of the sessions free of charge. IAB and PRISA members enjoy discounted prices to attend the masterclasses.

“As signatories of the Charter, transformation is very important to the ACA. We are committed to assisting our member agencies and the sector at large to transform. These masterclasses will provide companies operating in the sector with all the information needed to put in place transformation strategies and ultimately compliance against the MAC SA Sector Code,” says Odette van der Haar, CEO of the ACA.

The masterclasses form part of Project “Vuselela” which is a transformation initiative of the ACA.

“The word Vuselela in isiZulu means rebirth, to revive or to renew. We chose it because it very appropriately describes where the sector is at the moment. Much has already been done to effect transformation however there is still a lot of work to be done to ensure compliance to the MAC SA Sector Code. We hope that the masterclasses will provide clarity on the various elements of the Sector Code and inspire a renewed approach to the implementation of transformation in companies operating in the sector,” concludes van der Haar.

The masterclasses will be presented by Julia Nzimande, former Deputy Director Creative Industries at the Department of Trade and Industry. Ms Nzimande is very knowledgeable and highly experienced in Sector Codes. She will address all six elements of the MAC Sector Code in detail by unpacking all the technical details of each element during each two day session.

The masterclasses will take place as follows:

  • Johannesburg: 10 th and 11 th August from 08h30 – 16h30
  • Durban: 1 st and 2 nd September from 08h30 – 16h30
  • Cape Town: 8 th and 9 th September from 08h30 – 16h30

The program for each masterclass is as follows:

Day 1:

  1. Ownership
  2. Management Control
  3. Skills Development

Day 2:

  1. Enterprise and Supplier Development (ESD)
  2. Socio-economic Development Contributions (SCD)
  3. Responsible Social Marketing and Communications (RSM)


  • ACA Members: Free - restricted to a maximum of 2 representatives per company per session.
  • IAB and PRISA Members: R1,890 per delegate excluding VAT - discount vouchers are available from IAB and PRISA directly
  • All other companies: R3,300 per delegate excluding VAT


For more information about the masterclasses or to book tickets, please visit or contact the ACA on (011) 781 2772/3/4 ext. 2013 or via email to This email address is being protected from spambots. You need JavaScript enabled to view it.. Seats are limited. All tickets must be booked online.