25 June 2019

Introducing COMMTREND

Submitted by Robyn D'Alessandro
Introducing COMMTREND

On 22nd-24th October 2019, the South African Communications Industries Association will be hosting its not-to-be-missed, multi-track Conference and Gala Dinner at Gallagher Estate.

COMMTREND is celebrating the Association’s achievements over the past 10 years and bringing its members together in a gathering that aims to deliver relevant insight and real value to the broadcast, AV, technical production and content creation markets. COMMTREND has been under discussion for many months and the result is a comprehensive 3-day programme of curated, educational content, tailored specifically to the industry sectors within SACIA.

As the recognised professional body for the industry SACIA can attract some of smartest minds available, so members can expect high-level presentations across a range of pertinent topics. However, it is also an interactive platform giving guests the opportunity to dig deeper into the issues shaping the future of the communications industry. There is plenty of opportunity for face-to-face engagement with experts willing to share their extensive knowledge and insight.

The conference aims to provide content to stimulate strategic thinking to negotiate the extreme rate of change within our sectors, examine the influences on our industry and assist us with planning for future directions. The previous SACIA conference was run alongside a small conference with around 30 exhibitors. In 2019, the exhibition component has been removed and the conference expanded to offer multiple streams of content.

The venue has also changed to a space that can accommodate the 500+ delegates expected from across the SADC region. COMMTREND kicks off with the first day being dedicated exclusively to SACIA’s Youth Development programme and pre-conference workshops. The Youth Development programme will feature several presentations focused on career opportunities for young people.

SACIA is already actively working with several Universities active in the communications sector but the youth content at COMMTREND will strongly focus on SACIA's vision for the future of the youth within the Association, exploring how the changing work environment will require new skill sets and instilling a commitment to continuing professional development.

The next two days are aimed at members already active within the industry; starting with a review of the mega-trends shaping our future before drilling down into the five different breakaway streams keeping discussions industry and individual-specific. Delegates have the choice of attending whichever knowledge track is of greatest interest to them and which will give them the most valuable take-away.

There are also sponsorship packages to allow sponsors to engage and interact with a highly targeted audience hungry for information. SACIA has created bespoke packages, across different price-points, all of which will include both pre and post-conference engagement. The objective is to secure sponsors with whom SACIA can build a long-term relationship that benefits the Association, the members and the sponsors in a WIN-WIN-WIN package.