04 May 2022

Wilderer Distillery appoints Stratitude as new brand agency

Submitted by Michelle Cave
Wilderer Distillery appoints Stratitude as new brand agency

Wilderer Distillery, producers of world-renowned Wilderer Grappa, Gin, Eaux de Vie, Liqueur and Rum, has appointed Stratitude to help define and grow its brand.

Given its rapid expansion in liquor markets both local and abroad, as well as its flourishing Pappa Grappa and La Grapperia restaurants, the award-winning distiller has identified a need to bring in brand specialists to crystallise the brand and guide it in the right direction.

‘’We are proud of our heritage and fine spirits that we have been crafting for over 27 years. We want to continue this legacy and have turned to Stratitude to help us cultivate a resilient brand that attains our long-term goals,’’ says Christian Wilderer, CEO at Wilderer Holdings.

From its origins as South Africa’s first private distillery and becoming the most decorated, with over 100 international medals and awards, the brand is setting its sights on specific markets for its gin and Rogue collections, which are significantly different from the grappa and eau de vie markets. 

‘’An effective brand strategy will clearly define who Wilderer Distillery is as a business, cultivate a strong brand, and help the business focus on long-term goals. It will also set a benchmark to measure progress and judge whether the brand is moving in the right direction,” says Sylvia Zanetti, lead strategist and managing director at Stratitude.

As with many owner-managed businesses, many opportunities exist and are presented, but the challenge is to identify which ones are the best for the business and will complement and drive the brand forward,’’ says Zanetti. ‘’We aim to unleash Wilderer’s growth potential by defining these markets, promoting the brand and Wilderer’s premium spirits, while always staying true to the brand and what Wilderer stands for,’’ she says.

“Stratitude has entrenched itself in our business and understands the proud heritage and passion that we have for our business and brand. Clearly articulating that and integrating our assets and offerings into one brand strategy is invaluable. Now it’s about bringing it all to life creatively,’’ says Wilderer.

“There is a great story behind the Wilderer brand, and we aim to enhance it with a solid strategy to align it to its future ambitions. This is a brand that should be savoured with every sip, and we are excited to raise a glass to Wilderer Distillery on this new brand journey,’’ says Zanetti.