To successfully launch the MX8 Elite into the market and to retain and maintain sales volumes, Zodiac embarked on an extensive instore campaign in Gauteng, KwaZulu-Natal and the Western Cape. The six-month campaign ensured that the brand not only maintained market share over the key season, but educated consumers on the product range’s unique selling points.

ProActive™ understands consumer behaviour in a retail environment, so every campaign is designed and implemented to have maximum impact and augment awareness. For Zodiac, the strategic objective was to drive sales through the Summer season and the campaign successfully met this objective.

For more information on how ProActive™ can increase awareness and sales of your brand, contact Peter KohlÖffel on 0861 776 826, or email This email address is being protected from spambots. You need JavaScript enabled to view it. or go to www.provantage.co.za