ProActive™ has conceptualised and is implementing an attention-grabbing store opening campaign for the launch of each new Pick n Pay Express at BP Service Stations countrywide.

ProActive™ promoters, DJs, dancers and MCees are interacting with consumers and drawing attention to the new stores. As part of the celebrations, the first 100 customers that arrive on site receive a free cup of Wild Bean coffee and each customer that makes a purchase of R50 or more has the opportunity to Spin n Win. Giveaways include Top Gear DVD's, water bottles, branded mugs, branded shopper bags and mini multi-tool kits – all gifts that are perfectly suited to a service station environment. The entertaining activations aim to highlight the ease and convenience of Pick n Pay Express stores.

“The creative concept originated by the ProActive™ team is in line with the Pick n Pay Express look and feel; the activations are consumer friendly, appealing, exciting and fresh. The store openings aim to attract the attention of not only BP customers, but also fans of the Pick n Pay brand,” says Makhetsi Phakoa, Business Unit Head - ProActive™.

“With the changes in commuting patterns, consumers want to shop frequently in limited-offering stores that are convenient, well-located and easily accessible with longer trading hours. The Pick n Pay Express stores offer exactly that and via ProActive™’s activations we are ensuring that consumers are well aware that the stores are open for business,” concludes Phakoa.

For more information on how ProActive™ can activate your brand email Mandisa Looana on This email address is being protected from spambots. You need JavaScript enabled to view it. or call her on 0861 776 826. Alternatively, go to www.provantage.co.za or follow @ProvantageSA