Johannesburg City Parks and Zoo’s Out-of-Home campaign welcomes everyone outsideSubmitted by Veruska D'Onofrio
Johannesburg City Parks and Zoo (JCPZ) is mandated by the City of Johannesburg to manage the City’s cemeteries, parks and designated public open spaces as well as to ensure that its environmental conservation function is carried out. This includes the maintenance of all street and park trees within the City’s borders and the Joburg Zoo. JCPZ is entrusted with the preservation and management of biodiversity through direct conservation action, education, research and recreation.
As the custodian of Joburg’s green heritage, the JCPZ is currently running a campaign which highlights the valuable work it does in terms of Capital Infrastructure Development; Open Space Management; Zoological, Horticultural and Ecological Services and Urban Forestry. Its portfolio consists of 20 000ha of green open spaces and 3.2 million trees, while the Zoo has 326 species consisting of 2 096 specimens, all housed within a 54ha area.
“Key to the #WelcomeOutside campaign was ensuring that multiple messages related to the range of services offered were delivered effectively. By selecting Bus Shelters, the JCPZ was able to not only get the messaging out to the general public, but the flexibility of Out-of-Home and Bus Shelters in particular allowed for each service offering to be unpacked further,” comments Jonathan Everest, Head of Sales at Street Network.
Bus Shelters can be utilised in a targeted and contextually relevant manner, with the JCPZ campaign taking full advantage of this. Visible in the vicinity of a number of key locations such as the Joburg Zoo and to targeted audiences along major routes, the campaign successfully delivered multiple contextually relevant messages.
“The JCPZ’s vision is to develop, maintain and conserve public open spaces, cemeteries and animal life for present and future generations. Street Network delivered a solution that amplified and extended the reach of the current campaign in a bold and creatively engaging manner,” concludes Everest.
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