21 March 2014

Exhibitions are part of the traditional marketing mix

Submitted by: Trade Conferences International Summers

Exhibitions are often overlooked as part of the traditional marketing mix, but are, in fact, the most powerful, versatile and cost-effective marketing tools available. When times are tough, exhibitions work harder for your marketing budget than any other media. The combination of a conference and an exhibition is the perfect platform to network and showcase your products and services to a targeted audience. Only at an exhibition can you generate direct sales while simultaneously enhancing your brand image.

For example, an open space exhibition stand would be R9 300.00 +VAT [includes lunch for two]

Sponsorships offer the opportunity to enhance your brand further and to stand out from the crowd, to be seen as a leader in the industry.

Ideally a sponsorship should be booked in conjunction with an exhibition space as a point of contact.

Packaged sponsorship opportunities are listed below:

  • Gold sponsorship
  • Silver sponsorship
  • Bronze sponsorship

Individual sponsor packages include:

  • Networking lounge
  • Registration
  • Delegate badges
  • Lanyards
  • Delegate gifts
  • Delegate folders

Should the client identify other branding opportunities within the conference and exhibition that they would like to explore; then TCI would welcome your suggestions.

For bookings and details on the above, contact Linda Kruger – Exhibitions & Sponsorships on Tel: 011 803 1553 – Mobile: 082 854 4881 or email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Established in 2002, Zakheni Events and Incentive Travel cc, trading as Trade Conference International, is your all industry, but largely financial event organiser of choice. We understand industry trends and developments and have the ability to identify the right issues to bring to delegates through informative events.TCI has organised more than 300 events in the last 14 years. With the guidance of a highly experienced and guided team, TCI arranges the most up-to date conferences and exhibitions, and is well known within SADC region as well as the rest of Africa as the leading financial conferences organisers.In the past two years Trade Conferences International has offered top-class financial, insurance, information technology and marketing related conferences to the market, and would justifiably pride itself in promising delegates top notch conferences with excellent speakers in the industry. Attendees of TCI events hale from across the African continent: Kenya, Botswana, Zimbabwe, Namibia, Tanzania, Mauritius, Lesotho, Mozambique; extending to as far as the UK, Canada, Netherlands, India and even Australia.In its repertoire, it has popular annual conferences such as the Mobile Banking Southern Africa Conference,  Payments Southern Africa Conference & Exhibition, Loyalty & Rewards Conference, Channel Management Conference and the Online Retailing Conference. In 2002 alone TCI attracted more than 1200 delegates, including expert speakers from across the globe, and has followed suit in it’s years of operation.