20 July 2018

Don’t skip through the legalese! Here’s what every agency should know – IAS Legal Update Masterclass

Submitted by Leago
Don’t skip through the legalese! Here’s what every agency should know – IAS Legal Update Masterclass

Agencies and direct marketers are under increasing pressure to ensure their activities comply with South Africa’s Protection of Personal Information (POPI) Act, operate appropriately and not contravene the Act.

The Independent Agency Search & Selection Company (IAS) will be hosting an interactive and panel discussion aimed at agency CEOs, MDs, Client Service Directors, Business Unit Heads, Account Directors / Managers. The masterclass will be facilitated by Danie Strachan, Partner at Adams & Adams, a leading law firm in South Africa.

During the masterclass, Danie Strachan will give an in-depth look at how agencies can navigate through Intellectual Property, Copyright and Contracts, advertising and marketing under the Consumer Protection Act and how it relates to marketing standards, direct marketing, promotions, pricing, loyalty programmes, competitions, privacy, product labelling and give a legal update on the Protection of Personal Information (POPI) Act.

Due to his background in intellectual property law, Danie is in a unique position to advise clients regarding the commercialisation of intellectual property, and franchising. He has advised numerous foreign franchisors in relation to their expansion into South Africa and also assists clients with the drafting of franchise agreements and related documentation.

The IAS Masterclasses are exclusive to subscribing agencies and their staff. All names and titles of staff members must be registered with IAS before attendance is approved. There are no costs for any subscriber to attend the IAS Masterclasses. For non-subscribers a once off cost of R3000,00 ex VAT per Agency attending will be applied.

Details of the masterclass are scheduled as follows:

  • Date – Tuesday 14th August 2018 Time – 14h00 – 17h00 (registration starts at 13h30)
  • Venue – IoD – Institute of Directors, Graystonridge Office Park, 144 Katherine Street, Sandton.

Delegates wishing to attend the masterclass are urged to confirm their attendance by Thursday Wednesday 1 August via email to Hlamazi Mabunda - This email address is being protected from spambots. You need JavaScript enabled to view it. 

Should you wish to know more about becoming a subscriber to the IAS range of services to agencies, please be in contact with Johanna McDowell or Nikki Munsie on 010 594 0281.  


The IAS (Independent Agency Search and Selection Company) in association with the AAR Group (UK) was founded in South Africa by the Mazole Holdings Group in 2006. IAS specializes in client/agency relationship management and helping clients find agencies.

International associate company AAR Group was founded more than 40 years ago in the UK and has associates and branches throughout the world.

The Independent Agency Search & Selection Company is committed to the international and local pitch guidelines as defined by both the IPA (Institute of Practitioners in Advertising UK) and the ACA (The Association of Communications Agencies SA).  

Mazole Holdings is a South African company owned 51% by Dan Moyane and 49% by Johanna McDowell. 

Mazole focuses on building businesses in the marketing and communications space.