13 June 2022

Clockwork appointed as Content Agency of record for Peroni Nastro Azzuro UK

Submitted by Caroline hillary
Clockwork appointed as Content Agency of record for Peroni Nastro Azzuro UK

Clockwork’s UK office has won premium beer company Peroni Nastro Azzurro’s content business, effective immediately. 

Leading the content creation and production across the Peroni Nastro Azzurro portfolio, Clockwork bagged the win via a competitive pitch that concluded in March ’22, continuing the UK’s branch of a successful streak of appointments since the branch opened its doors 18 months ago.

The UK shop will be responsible for creating and delivering key pieces of content across the year to support Peroni Nastro Azzurro’s ambitious marketing plans and reinforce its premium positioning in the alcohol sector.

Richard Dutton, Clockwork UK MD stated, “Peroni Nastro Azzurro is a brand I have admired for many a year – as a marketer and a consumer. They have great ambitions, backed by a super talented team. We are very much looking forward to getting going”

Tom Manners, Clockwork’s co-CEO added, “this is a significant win for us as an agency. The UK market is an extremely tough nut to crack, and to be awarded such a major account in our first 18 months of operation is an indication that our team on the ground, and the integrated global model we are building is an attractive proposition to clients. We look forward to doing amazing work on the brand in the years to come”

Anja Gottschallk, Brand Manager at Peroni Nastro Azzurro, commented on the appointment, “Clockwork demonstrated a great understanding of our brand and how we can use content to further deepen our relationship with our target audiences”.

Peroni Nastro Azzurro is one of Europe’s best-selling light beers, with a crisp and refreshing balance of bitterness, citrus and spicy notes combined with a clean finish. It is bold in spirit and champions the ‘beauty of constraint’ in its marketing approach and much as brewing process. The effortlessly stylish image of the beer continues to appeal to discerning fans of lager.

The account win for Clockwork UK comes as the beer company gets set to kick off a global campaign launching the alcohol-free product, Peroni Nastro Azzurro 0.0%. The campaign will be launched across various disciplines including TV, video-on-demand, social, out-of-home and BTL marketing.



Clockwork is a full-service agency with head offices in London, Johannesburg and Cape Town.

Clockwork's clients include Xbox, Standard Bank, KultraLab, Hotter, Netflix and many others.

The UK operation is led by Managing Director Richard Dutton. (ex-Engine CMO).