ACDOCO South Africa (“ACDOCO SA”), the Specialist Consumer Packaged Goods distributor, has announced that it has secured the exclusive distribution rights for BlanX White Shock Toothpaste in South Africa.

In the last few years there has been an imitable growth in premium whitening oral care with the global industry being valued at over US$6 Billion.  Coswell, the brand owner of the BlanX range, an Italian group of innovators and a leader in the manufacturing of Personal Care products identified the gap in this growing segment for an oral care whitening product range which does not use any harmful ingredients and harnesses natural light to fuel the whitening process.

BlanX White Shock Toothpaste is the latest innovative toothpaste that will whiten teeth with a simple smile. Blanx contains Actilux® formula which is activated by sunlight to whiten your teeth. This product can be coupled with an LED light which has been designed exclusively to boost the effect of the Actilux® formula. For an even more intensive treatment and quicker whitening action one can use the BlanX Treatment with the LED Bite device for up to 4 shades whiter teeth in just 2 weeks.

“Blanx is a category value accelerator, offering consumers a new, gentle and very effective whitening solution. The response and uptake in the South African market thus far has exceeded expectations,” states Jason Frichol, Managing Director of ACDOCO SA

BlanX White Shock Toothpaste is available in South Africa, at selected Clicks stores nationwide

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Issued on behalf of ACDOCO South Africa by:
Tammy Wilford
Senior Account Manager
Plato Communications
Tel. 011 463 2297
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