ACDOCO Re-Launches Jordan Oral CareSubmitted by Keneiloe
Specialist consumer packaged goods brand-custodian and distributor, ACDOCO SA has announced that it is been appointed as the exclusive South African distributor for multi-award winning, global oral care brand, Jordan.
Leading European Consumer Packaged Goods (CPG) group, Orkla, acquired Jordan back in 2012 and the brand has enjoyed double digit value growth year-on-year. The accelerated growth has been driven by the group’s continued investment in research, innovative product development and an expansive strategy centred on Europe and Asia.
“Jordan arguably offers some of the best innovation that the category has seen for some time encompassing design, utility, function and a holistic offering for individuals and families alike,” states Jason Frichol, ACDOCO SA’s managing director. “Simply, Jordan offers high quality, exceptional value and leading design. A sensorial and compelling offering for retailers, their shoppers and consumers”.
ACDOCO SA has launched five ranges in South Africa. The superior Step-by-Step kids range that helps parents promote healthly oral care habits includes Step 1 (0-2 years) to help kids get used to the brushing routine, Step 2 (3-5 years) facilitates longer brushing sessions and Step 3 (6-9 years) is tailor made for mix of milk and permanent teeth. The precision Jordan Target range offers solutions for sensitive teeth, healthy teeth and gums and whitening stain removal. Ultimate You is a Red Dot Design winner combining leading fluorescent design and ergonomics. Jordan Individual is the brand’s bestselling toothbrush that comes in an array of contemporary designs to suit every preference. Lastly, Expert Clean is Jordan’s most sophisticated toothbrush with advanced Clean tech™ bristle technology and GumCare™ bristles.
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About ACDOCO SA:
ACDOCO SA is a specialist consumer packaged goods distributor centered on the health and beauty sector. We are a subsidiary of Astley Dye Chemical Co. Ltd, founded in the UK in 1919, and have been in Southern Africa for over 20 years.
The team’s combined knowledge and expertise have culminated in our ability to offer a true holistic solution which includes end-to-end logistics, warehousing, strategic planning, retail customer management, category development, shopper marketing, sales and merchandising. All of the above are supported by best-in-class reporting, tracking, analytics and bespoke information technology platforms.
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Jordan is a Scandinavian brand that has been caring for people's teeth since 1927. Our range of easy to use, good quality, stylish products are designed to help people keep their teeth healthy for life. From your first tooth we have tailor-made products, designed for your different needs and preferences. Choose the one that's right for you or your child.