Thursday, 28 May 2015

When is the right time for a Competition Campaign?

Consumer Competitions

When is the right time for a Competition Campaign?

  • Do you want customers to purchase more frequently, buy in greater volumes, or be attracted to new or different offerings?

  • Do you want lapsed customers to give your business another try?

  • Do you want to boost business during slow hours, weekdays or particular seasons?

  • Do you want to earn a greater share of your target market?

If your business finds itself asking these four questions, then it’s time for a promotional campaign. Consumer promotions now account for almost a quarter of the marketing budget of FMCG’s because a well positioned brand has a competitively attractive position.

  • Competition campaigns have the advantage of achieving these four main goals, namely:

  • Brand positioning

  • Communicating the brand message

  • Delivering on brand performance,

  • and Leveraging the brand equity

It is also important to think about your target market and how your promotional campaign will speak to them. This is where it becomes crucial to identify the correct prizes. When your prizes have real value to your target market, promotions can spur purchases by established customers, reel in new customers, draw customers from competitors, get current customers to buy differently, and stimulate business during slow periods.

We have a reputation for being a bright, innovative company that harnesses cutting edge technology to allow you to maximise your marketing spend. Our experienced and forward thinking team manages each project to ensure optimum marketing success through our prize sourcing and winner fulfilment services. Working with Prize Voucher for your promotional needs, will ensure that your campaigns work cohesively and are managed efficiently with a single point of contact.

For more information, please see contact details below:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Telephone Number: 0110224348 / 0105905545

Website: www.prizevoucher.com

Website: http://prizevoucher.com/competition-management-blog/when-is-the-right-time-for-a-competition-campaign