Sea Point Florstore is set to launch their new showroom, Florstore OnTrend, appointing Lauren Shantall (Pty) Ltd in charge of all communications 

Successfully established in 1991 by owner Phillip Victor, Sea Point Florstore has maintained a reputation of offering professional, quality-assured services including flooring and blinds. In collaboration with new business partners, Paul and Saul Berman, Phillip Victor is set to launch his brand new OnTrend Showroom in Sea Point during October 2014 and has appointed Lauren Shantall (Pty) Ltd to manage all PR, social media and event aspects of this exciting new décor destination.

Owner and Director, Lauren Shantall has many years of design experience under her belt, from being Deputy Editor of Elle Decoration magazine to Editor of Design Indaba magazine, as well as managing The Design Indaba Expo. Lauren was also responsible for the managing and launching of the Freeworld Design Centre, which was named “Best Design Concept in Cape Town” by House and Leisure magazine in December 2011. Today, her integrated communications company, Lauren Shantall (Pty) Ltd, boasts a list of hot SA design and lifestyle clients, including Plascon, Inhouse Brand Architects, Willowlamp and Indigenous (to name but a few).  

Florstore OnTrend will showcase a multitude of interior designers and décor suppliers, making Lauren Shantall (Pty) Ltd an apt fit for representation with her industry proficiency. Florstore OnTrend is a unique space, which allows designers and home-owners to connect and share ideas in a professional yet relaxed and creative atmosphere.  

The showroom team is made up of highly skilled professionals who insist on keeping up-to-date with not only the latest technologies, but the latest trends too. An ongoing series of industry-related events such as talks and workshops, combined with up-to-the-minute displays will make Florstore OnTrend the go-to destination for the latest flooring ideas, home finishing and décor inspiration for trade professionals and consumers alike.  

PRESS RELEASE ISSUED BY: Lauren Shantall (Pty) Ltd Contact: Lauren Shantall 084 79 11 11 1 Website: www.laurenshantall.com Release: immediate Date: 02-09-2014