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Advertising & Marketing

Monday, 24 November 2008 13:52

longtail appointed Digital Partner for Holiday Inn Sandton

{pp}Andrew Rogers, Chief Operating Officer of Hospitality Property Fund, the Company who own and manage this premier property has appointed longtail as their Digital Partner.

“The Internet is the first place that most local and international travellers will go to, to research and decide on where they want to stay, making this channel an integral part of our marketing strategy,” says Rogers.

He continues... “Bookings via the internet, in terms of global industry averages, should sit at around 30% of total, so it is vital that we have strong presence in this space and own our share of “search”. longtail have a proven track record in providing results in the digital space and with their vast experience in the hospitality and travel industry, they were the obvious Partners for us to build a strong online platform and ongoing presence.”

Managing Director, Ingrid Rubin notes that travel ranks 4th in the Top 10 categories of where South Africans spend time online, missing out here means you are missing out on a huge part of your target audience, the international stats are even higher with many Travel & Hospitality brands advertising online only and making it the most popular source to make reservations.In this channel there is a lot of clutter and knowing how to differentiate your offering is key, we are proud to be associated with this challenge and are looking forward to achieving great results for Andrew and the Holiday Inn Sandton Management Team.

longtail was founded in Februrary 2007 and has various Clients within our portfolio including Unilever (Stork and Rama Brands), Visit Britain, Mentos, Visa, Investec, Mitsubishi. Whilst we are a full service digital marketing agency our key strength is strategy, understanding the Client Brand objective and developing a strategy using the relevant eMarketing tools that will support in the delivery of the objective.

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