Advertising & Marketing

Thursday, 21 November 2019 15:08

Free SEO and Website Assessment Tools Every SME Should Be Using

 

SEO and Digital Marketing what's the difference?

SEO (Search Engine Optimisation) and Digital Marketing are seen to be one and the same, they are in fact, not. SEO is a technical undertaking - usually Optimising/Integrating a website and a business’s Online Ecosystem with search engines, while Digital Marketing can be viewed as advertising. Simply put, SEO is one of the tools used within digital marketing.

SEO concentrates more on technically complying to rules set by Search Engines in order to get free (Organic) traffic from search results - while other forms of Digital Marketing rely on paying for traffic, or a desired action somewhere else (For example: responding to a Facebook post or clicking a link in an email).

SEO and Digital Marketing are two separate disciplines, however, for both to work well, they need to work in tandem (Integrated effectively). If done right, both as a whole, can be used to effectively track, measure, cross-monitor and report meaningful data on campaigns, audiences, brand value and ROI, across all platforms being used.

Click here to access the free tools and increase your online presense.

Marketing Services

Marketing Services Johannesburg is an outsourced advertising department that provides your business with the same benefits of an in-house design studio – without the overheads associated with a permanently employed production team or excessive costs of a traditional advertising agency. We produce marketing materials for all types of advertising mediums – all under one roof. We also ensure your business image and marketing strategy is consistently executed for maximum impact and brand equity. We are a small, experienced group of freelance professionals with 60 years of collective experience.

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A newsletter application which is easy to use, has extensive reporting with many powerful features. Learn more...

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  • Targeted to South African Audience ONLY
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About Pressportal

MyPressportal is geared towards the South African Market only. A press release can have a huge impact on the marketing of your company, as many journalist use press releases to communicate new happenings from all types of companies and NGO's. MyPressportal is FREE. We do not plan not to make this a paid service. If you would like to know more about the system, please read the FAQ.