Advertising & Marketing

Sunday, 21 April 2019 16:59

SA's brands give “good news campaign” the thumbs up

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SA's brands give “good news campaign” the thumbs up

The official Cape Town launch of SA INC’s “spreading the good news campaign” was held at the Citadel in Claremont on April, 12th.Attended by delegates representing some of South Africa’s leading brands, the event was opened by Business Leadership South Africa (BLSA) board member and outgoing Woolworths chairman, Simon Susman.SA INC, a partnership between BLSA, Brand South Africa and Regency Global is changing conversations in South Africa by highlighting and celebrating the country’s success and achievements.

The SA INC campaign is the brainchild of filmmaker and executive producer, Shani Kay, who is passionate about activating South Africa's potential.

“When we share the positive news from our remarkable country, we will begin realising that there is so much we can be proud of.”Susman concurred and spoke about his personal drive to honour and celebrate the important contribution and opportunity as an elder to “first learn, then earn and finally return wisdom and time to society”.

Richard Kyle, founder of Regency Global, proclaimed that what had started as an inspirational campaign was fast becoming a movement for change. To join the conversation and help share the good news about South Africa, visit https://regency.global/sa-inc and view some of the many inspirational stories. 

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