Advertising & Marketing

Tuesday, 10 April 2018 09:12

All New Huawei P20 Lands In South Africa

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All New Huawei P20 Lands In South Africa

A fusion of fashion and fun

Last week Thursday, Johannesburg’s who’s who, tech enthusiasts and localLast week Thursday, Johannesburg’s who’s who, tech enthusiasts and localcelebrities gathered in a swanky soiree to unveil the latest member in the Huaweifamily- the much anticipated P20 and P20 Pro. Hosted by actor, presenter NicoPanagio, the VIP by-invite- only event brightened up an otherwise gloomyJohannesburg evening.

The Galleria in Sandton played host to the innovative affair, submerging guests inan immersive experience that highlighted the unique features of the phone.

Offlimit Communications, Huawei Technologies’ BTL agency, was responsible forputting together the launch event that would showcase and celebrate creativityand photography in a unique way.

Huawei Technologies handsets, at the forefront of technology and photography,compliment the busy lifestyles of consumers. Good looks, great camera - the P20is the perfect accessory for trendsetters and taste makers.Fashion guru and industry legend Gavin Rajah surprised guests with a fashionshowcase, before guests were ushered into the customized experiential zones.In these zones, guests ventured through a Super Action Snapshot zone, a superlow light zone as well as a first of its’ kind UV photo booth. The invitees were alsotreated to fun UV make overs that came to life at the explosive after party, withUV lighting creating a kaleidoscope of colour both in the booth and on thedancefloor.

Broadcasting live from the venue, 94.7 Highveld Stereo Night Show DJ’sMantsoe and Zweli were among the faces at the launch. Actress and Mzansisweetheart Thembisa Mdoda, media personalities Tumi Voster and TangoNcetezo mingled throughout the night alongside comedian Ndumiso Lindi,broadcast legend Alex Jay, Kojo Baffoe and Janez Vermeiren.The grand finale of the evening was a performance from songstress Lady Zamar, who serenaded guests, bringing the unforgettable night to an impressive wrap.

“Bigger, bolder, brighter and more brilliant than the last- that’s how we tackledthis brief and the team has really managed to bring the ideas to life. When you have a phone this advanced, one has to really showcase and celebrate thesefeatures in an exciting way the consumer can engage and interact with,“commented OLC Managing Director Jerome Cohen.

The Huawei P20 and P20 Pro are currently available to purchase at all majorretailers.

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