Advertising & Marketing

Monday, 13 November 2017 16:49

Promise 1st in SA for dedication to BEE (SCOPEN Agency Scope 2017/18)

Written by 
Promise Logo

Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation. The extensive findings of the latest SCOPEN Agency Scope review have revealed numerous first positions for the agency as measured by the country’s leading marketers. In total more than 219 CMO’s were interviewed in face to face sessions with SCOPEN researchers between June and September this year.

James Moffatt, CEO at Promise, comments: “During the past year, Promise has achieved fantastic progress with regards to significant black equity holding, as well as investing in the personal development of young black talent. One of our stars won a Black Pixel by achieving “best young talent” at the Bookmarks this year. Our black shareholding is direct (not Trust based) and transparent. This is over and above our focus on the legislated pillars such as preferential procurement, where our procurement spend is heavily invested with black-owned SME’S. We are delighted with this outcome and we are not done yet, as we continue to advance our role in the transformation of our industry.”

Cesar Vacchiano, President and CEO of SCOPEN International comments: “This is a significant result for the agency as this demonstrates that Promise ensured that not only was their commitment to black empowerment genuine, but the assessment by clients in both marketing and procurement confirms the agency’s commitment in this regard.”


AgencyScope 2017/2018 South Africa consisted of 219 face to face interviews with CMO’s of the top 200 companies in South Africa as well as input from agency professionals and 15 heads of procurement from leading companies.  

AgencyScope is conducted every two years in 12 countries throughout the world and this is the second time the study has taken place in South Africa. 

The quality and depth of the data is unmatched in the 12 markets in which SCOPEN operates.

Latest Press Releases


A newsletter application which is easy to use, has extensive reporting with many powerful features. Learn more...

Why use MyPressportal ?

  • Submit Free Press Release
  • Automatic inclusion into google News
  • Targeted to South African Audience ONLY
  • Press Releases are South African related

Learn more about MyPressportal

Product Reviews

About Pressportal

MyPressportal is geared towards the South African Market only. A press release can have a huge impact on the marketing of your company, as many journalist use press releases to communicate new happenings from all types of companies and NGO's. MyPressportal is FREE. We do not plan not to make this a paid service. If you would like to know more about the system, please read the FAQ.