Nyala is harnessing the power of Transit Ads™ to strengthen brand awareness amongst consumers passing through Phoenix Plaza Shopping Centre in KwaZulu-Natal. The well-known maize meal product has branded the eye-catching, 12m high Powa Towa. The media format is a highly visible element within a busy, high foot and vehicle traffic environment and provides the Nyala brand with the opportunity to target its audience where they are most likely to make a purchase.

“The Powa Towa has successfully raised awareness for Nyala, so much so that the brand has renewed the campaign until April,” says Shamendran Naidu, Executive: Transit Ads™.

Powa Towas are one of the tallest stand-alone advertising structures to be erected in the transit environment in South Africa. They offer advertisers the opportunity to brand 152m 2 of high impact, prominent space in high volume commuter traffic flow areas.

Within this environment, Powa Towas offer a media opportunity that delivers cost-effective impact and exposure to a large commuter audience that is extremely brand, product and price savvy.

For more information on Powa Towas call Hugh Wilson, Head of Sales on 0861 776 826 or go to www.provantage.co.za and follow @ProvantageSA

About Transit Ads™

Transit Ads™ is a wholly-owned division of Provantage Media Group and South Africa's largest transit media brand. Transit Ads™ consolidates a variety of transit media offerings into one exceptional and comprehensive portfolio. It is staffed by a team of specialists with access to a wide range of media opportunities and sophisticated research, enabling them to develop integrated transit media campaigns that deliver on bottom line.