Prima Toys commissions ProActive™ brand ambassadors
Submitted by: Veruska D'OnofrioPrima Toys recently held an event to showcase the latest toys and games available to South African consumers. To ensure that the event was a success and that guests took note of the products on display, the leading toy and game distributor called on the expertise of ProActive™ brand ambassadors.
Makhetsi Phakoa of ProActive™ explains that in terms of brand and product interaction, ambassadors who are well-versed and professional are extremely effective in bringing the unique selling points to the fore. "Within the greater marketing mix, offering activations where consumers can engage, ask questions and converse provides a brand with the opportunity to stay top of mind," says Phakoa.
For more information on how ProActive™ can activate your brand in South Africa, Lesotho, Swaziland, Namibia, Botswana, Zambia, Zimbabwe, Kenya, Mauritius, Mozambique, Angola, Nigeria, Democratic Republic of Congo, Tanzania and Malawi, contact Peter KohlÖffel on 0861 776 826 or This email address is being protected from spambots. You need JavaScript enabled to view it. or go to www.provantage.co.za or follow @ProvantageSA
Latest from
- Maison Courvoisier unveils a new look, names creative visionary Yinka Ilori as ‘Ambassador of Joy’ and appoints its Seventh Chief Blender
- AVBOB Campaign Optimises National Reach with Outdoor Network
- ACA issues RFI for Effie Awards SA Events and Sponsorship Supplier
- Winners of first ever Effie Awards South Africa Announced
- Kwikspace’s customised office solution boosts client’s business offering