Zodiac recently commissioned activations agency ProActive™ to implement a series of store activations to bring both brand awareness and increased sales of their chemicals and automatic pool cleaner product ranges.

A theatre team of brand ambassadors appropriately dressed in swimwear to fit the pool theme, attracted attention and imparted knowledge of the products. The purchasing decision was further encouraged in-store by a roaming brand

ambassador.

The campaign took place at Builders Warehouse and Makro stores in Gauteng, Western Cape, KwaZulu-Natal and the Free State.

For more information on how ProActive™ can increase sales for your brand, contact Peter Kohlӧffel on 0861 776 826 or This email address is being protected from spambots. You need JavaScript enabled to view it. or @ProvantageSA or visit www.provantage.co.za

ProActive™ strategically and creatively implements campaigns in South Africa, Zambia, Zimbabwe, Malawi, Mozambique, Botswana, Namibia, Angola, Ghana, Kenya, Nigeria, Tanzania, Mauritius, Lesotho, Swaziland and DRC Congo.