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A fusion of fashion and fun Last week Thursday, Johannesburg’s who’s who, tech enthusiasts and localLast week Thursday, Johannesburg’s who’s who, tech enthusiasts and localcelebrities gathered in a swanky soiree to unveil the latest member in the Huaweifamily- the much anticipated P20 and P20 Pro. Hosted by actor, presenter NicoPanagio,…
By Minenhle Khoza, Digital Strategist If a picture is worth a thousand words then, surely, a GIF must be worth a couple of thousand more? The GIF or GIF (because how to pronounce it remains one of the modern world’s greatest mysteries) is nothing new, having been introduced to the…
While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the six months to December. So what does this mean for brands?While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the…
Tuesday, 27 March 2018 10:09

Augmenting Activations through Digital

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Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving to become a critical element in the campaign mix.Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving…
Johan Scholtz, Head of Golf Ads, explains how brands can achieve a grand slam across reach, recall, targeting and engagement in the golfing environment. As marketers we want to hit a hole in one. But the same way that consumers are becoming more and more distracted by information that is…
Gauteng based digital marketing agency Stilt Media are making waves as one of the few completely black women owned and led agencies in the current South African marketing and advertising landscape. The agency is already disrupting the typical client/agency relationship by using technology and data to add real value and…
Tuesday, 20 February 2018 15:43

TRANSIT.TV celebrates 10 years

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Shamy Naidu, Executive: Transit Ads™ outlines the milestones on the growth trajectory of national digital television channel TRANSIT.TV™. In 2007 Provantage Media Group launched an in-taxi television channel called Provantage Transit TV. It aired in 500 taxi nationwide to an audience of just over 2 million consumers in the primary metropolitan areas…
Emerging markets are playing an increasingly important role in the global economy, and yet research on marketing in emerging markets remains in its infancy.  The Emerging Markets Conference Board (EMCB) is a global initiative brought about to address this.  Every year, the EMCB brings together some of the most respected…
Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets. This cements its OOH position as one of the largest OOH media owners on the continent, where…
Digital is at the forefront of all businesses worldwide, but the methodologies and platforms change so frequently that it’s difficult to master. Agencies in particular find it a struggle to keep figuring out what marketers need as both the environment and the need evolve rapidly. With both agencies and marketers…
To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM…
SCOPEN is gearing up for its 2018 marketers masterclass 3 cities tour – the first stop is Johannesburg at the IoD on 7 February 2018 from 2pm – 4:30pm, the second will be in Durban, Umhlanga on 22 February 2018, the tour comes to an end in Cape Town on…

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