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Advertising & Marketing

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According to South African marketers, Creative and Media agencies contribute an average of 17% to their overall business growth. In other words, nearly one fifth of the growth of client companies is attributed to the work of their agencies.  Johanna McDowell, SCOPEN Africa Partner, points out that South Africa’s market…
Wednesday, 18 April 2018 14:39

indaHash South Africa expands into Africa

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World’s fastest growing influencer marketing platform focuses on building a strong local team to deliver targeted services to the South African market(Johannesburg, South Africa) April 09, 2018 - indaHash, the global technology platform that connects more than 600,000 digital influencers has committed to expanding its South African footprint by investing…
So says, Scopen Africa whose Information obtained from agency scope 2017/2018 indicates that 54% of adverting and media agency negotiation processes are led by marketing while in 41% of those processes both parties (marketing and procurement) are present. The study also found that 63.7% of marketers are influenced by an…
A fusion of fashion and fun Last week Thursday, Johannesburg’s who’s who, tech enthusiasts and localLast week Thursday, Johannesburg’s who’s who, tech enthusiasts and localcelebrities gathered in a swanky soiree to unveil the latest member in the Huaweifamily- the much anticipated P20 and P20 Pro. Hosted by actor, presenter NicoPanagio,…
By Minenhle Khoza, Digital Strategist If a picture is worth a thousand words then, surely, a GIF must be worth a couple of thousand more? The GIF or GIF (because how to pronounce it remains one of the modern world’s greatest mysteries) is nothing new, having been introduced to the…
While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the six months to December. So what does this mean for brands?While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the…
Tuesday, 27 March 2018 10:09

Augmenting Activations through Digital

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Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving to become a critical element in the campaign mix.Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving…
Johan Scholtz, Head of Golf Ads, explains how brands can achieve a grand slam across reach, recall, targeting and engagement in the golfing environment. As marketers we want to hit a hole in one. But the same way that consumers are becoming more and more distracted by information that is…
PremierEDGE is the Product Integration and Movie Marketing Specialists to the SA Film Industry. “We use film as the measurable platform to build brands and promote products to a captive audience,” explains Micha McKerr, CEO and founder. That’s all good and well when the brand comes complete with deep pockets…
Gauteng based digital marketing agency Stilt Media are making waves as one of the few completely black women owned and led agencies in the current South African marketing and advertising landscape. The agency is already disrupting the typical client/agency relationship by using technology and data to add real value and…
Tuesday, 20 February 2018 15:43

TRANSIT.TV celebrates 10 years

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Shamy Naidu, Executive: Transit Ads™ outlines the milestones on the growth trajectory of national digital television channel TRANSIT.TV™. In 2007 Provantage Media Group launched an in-taxi television channel called Provantage Transit TV. It aired in 500 taxi nationwide to an audience of just over 2 million consumers in the primary metropolitan areas…
Emerging markets are playing an increasingly important role in the global economy, and yet research on marketing in emerging markets remains in its infancy.  The Emerging Markets Conference Board (EMCB) is a global initiative brought about to address this.  Every year, the EMCB brings together some of the most respected…

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