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Advertising & Marketing

Featured Press Release

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Agencies and direct marketers are under increasing pressure to ensure their activities comply with South Africa’s Protection of Personal Information (POPI) Act, operate appropriately and not contravene the Act. The Independent Agency Search & Selection Company (IAS) will be hosting an interactive and panel discussion aimed at agency CEOs, MDs,…
To generate brand awareness and ensure that millions of commuters know about Debonairs Pizza specials, Transit Ads™ has implemented a strategic OOH campaign - which is part of a broader commuter strategy developed by the MediaShop - in various Metrorail stations across South Africa. For 12 months, consumers will be…
Mall Ads™ has partnered with Street Network to bring advertisers more impactful, more strategic opportunities to target shoppers in the mall environment. Advertisers will now be able to take advantage of mini-billboards and branded pole ads within the parking areas of selected malls in Gauteng, KwaZulu-Natal and Western Cape.  The…
Wednesday, 11 July 2018 16:26

NutriBullet – Think Pink!

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Since the NutriBullet launched in SA a little over 5 years ago, it has grown into a household name, transformed eating patterns and become the appliance of choice for a healthy lifestyle. Worldwide sales have already surpassed the 40 million mark, making it the best-selling global kitchen appliance in recent…
Building on the corporate identity seen in the summer custard campaign, the First Choice custard winter campaign created by Boomtown sees the custard character ready for the colder temperatures. Building on previous campaign lines, and understanding that during good times or bad, comfort food makes anything better, #custardmakesitbetter will be…
The 2018 edition of CEM Africa will focus on return on investment as the African CX market matures and investment increases. Kinetic, the organizers of Customer Experience Management Africa, the largest gathering of CX professionals on the African continent, has announced that the primary focus for the 2018 event will…
In order to attract shoppers to the newly refurbished and extended East Point Shopping Centre in Ekurhuleni, the mall has implemented a marketing campaign which features a strategic mix of communication touchpoints including OOH media, experiential marketing and social media.  Mall Ads™ is supporting the campaign by amplifying it through…
ACDOCO South Africa (“ACDOCO SA”), the Specialist Consumer Packaged Goods distributor, has announced that it has secured the exclusive distribution rights for BlanX White Shock Toothpaste in South Africa. In the last few years there has been an imitable growth in premium whitening oral care with the global industry being…
Monday, 18 June 2018 17:15

Sovereign Foods partners with Boomtown

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Working across three brands under its Food Service Division on a B2B campaign and with the fresh and frozen Country Rangefor a B2C campaign, Boomtownis delighted to announce it is working with Sovereign Foods.   Cater Chicken, Chef’s Choiceand Chicken ‘Tizersfall under the Sovereign Foods Food Services division and a brand awareness campaign has been created…
Friday, 15 June 2018 09:14

Sweet! Gen Next gives Engen the Thumbs Up

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Engen has again been voted the “Coolest Petroleum Brand” in the Sunday Times Generation Next awards. This is the ninth consecutive year that South Africa’s youth have backed Engen, reaffirming the company’s uncontested brand leadership and market strength. With youth development playing a central role in Engen’s social investment, and sponsorship initiatives, the…
Mall Ads™ is unlocking income opportunities within the mall environment and thereby providing brands with solutions for effective OOH campaigns and the creation of additional revenue streams for landlords. One such solution is a retail touchpoint in the form of Pop Up stores. Mall Ads™ was selected by the SA…
One of the fears that wealthy people are grappling with is being part of the next big thing in the large scale of investments. Property is highly saturated these days, the interest rate is making some investments unattractive and offshore savings are reeling off the issues of the economic downturn…

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