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Thursday, 28 November 2019 11:11

CWDi – Committed To The Future Of SA Entrepreneurs

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2019 has proved to be “The Year of the Entrepreneur”, with President Cyril Ramaphosa citing Small-to-Medium Enterprise as one of our economy’s primary driving forces. This has intensified the media focus on SMEs. And Brand innovators, CWDi, couldn’t be more pleased about the rejuvenated national interest in entrepreneurship.  Award-winning marketing,…
Idea Hive, Johannesburg based brand storytelling specialists have partnered with Digitex Solutions, a local information technology company to provide cutting edge digital storytelling marketing solutions. This in response to the growing need for value driven marketing disruptions. In this ever-evolving digital world that sees brands needing to adapt to a…
SEO and Digital Marketing what's the difference? SEO (Search Engine Optimisation) and Digital Marketing are seen to be one and the same, they are in fact, not. SEO is a technical undertaking - usually Optimising/Integrating a website and a business’s Online Ecosystem with search engines, while Digital Marketing can be viewed as…
Tuesday, 19 November 2019 11:58

Expand a Sign inflates outdoor branding options

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Just having a monster sized chicken or cool drink bottle in a shopping centre parking lot is enough to spark curiosity and alert customers to the fact that something out of the ordinary is happening. A massive balloon or colourful giant sized replica of your brand hovering in mid-air is…
Breaking through the clutter, Standard Bank has embarked on an innovative and striking outdoor campaign with Airport Ads that looks set to leave a lasting impact on travellers making their way through O.R. Tambo International Airport in Johannesburg, generating increased levels of awareness. The campaign undertaken by Standard Bank Corporate…
Wednesday, 06 November 2019 17:07

Proven Tips on Celebrity Social Media Management

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Proven Tips on Celebrity Social Media Management Managing social media can be tough for a celebrity. It’s difficult to juggle promotion and intimacy and to respond to so many fans. Often, a large audience also means more potential for abuse, which may drive some celebs away from social media completely.That…
Wednesday, 06 November 2019 13:34

Why Shoppa Shows induce trial and drive sales

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Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers, particularly those within the LSM 4-7 market. These highly entertaining shows do wonders for brands that want to reach consumers directly and change their buying behaviour. Digital marketing may expand the…
For centuries, Husqvarna has been trusted to provide world-leading outdoor tools solutions that make a difference. The brand has a large footprint in Africa, but it’s expanding at a rapid pace, making it the ideal time to partner with a much-loved local personality that embodies the innovation and excellence for…
Airport Ads® has renewed its contract with Kruger Mpumalanga International Airport (KMIA) and in the process strengthened its position as South Africa’s market leader in the airport advertising space. The contract has been renewed for another five years until June 2024, following on from the initial five-year concession agreement signed…
For the ninth consecutive year, South Africans have backed Engen as their favourite petrol station, with the company extending a hearty “THANK YOU” to all their customers for this kind endorsement! The “Favourite Petrol Station” honour was attributed to Engen in the 2019 Sunday Times Top Brands*, which recognises brands that have…
We know that underage drinking is a problem, but we’re quick to dismiss it as an issue only in other communities or a result of youthful curiosity or peer pressure. It is time for all adults to consider their role in influencing underage drinking. Described by Aware.org, the Association for Alcohol…
Dropship Club has officially launched a South Africa specific Dropshipping Course, eBooks & Blog. Dropshipping in South Africa for a while has somewhat been a foreign idea, because we are used to the traditional e-commerce route. Back in the day, the thought of starting a e-commerce business in South Africa…

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