Advertising & Marketing

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Shamy Naidu, Executive: Transit Ads™ outlines the importance of implementing 360° advertising campaigns within the highly effective, high frequency and captive transit environment As in any other advertising environment, the need for a 360° campaign in the transit environment is vital to ensure maximise ROI and to keep brand and…
Thursday, 07 February 2019 12:44

Business Friends And Not Business Associates

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Pro- Rank is a family owned marketing business, and like many businesses in South Africa, Pro-Rank has experienced financial difficulty in the past. We understand how hard it is succeeding in today's world, especially with this ongoing economic crisis in South Africa. It brings us great pleasure to grow businesses successfully through our…
Tuesday, 05 February 2019 08:45

Mall Ads sets up kiosk for vida e caffè

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Vida e caffè has opened a kiosk in Musgrave Centre in Durban, Kwazulu-Natal. Facilitated by mall marketing specialist company Mall Ads, the kiosk is perfectly located under an escalator in an area that is prominent, captive and experiences a high footfall. “Coffee kiosks under escalators have popped up in malls…
Fourways Mall has turned to out of home media to draw shoppers from surrounding areas, tasking Street Network with a visually striking promotional campaign on bus shelters and taxi ranks in the surrounding area to grab the attention of commuters in the general Fourways area. These locations are key, as…
Real & Works updated their range of Google NAP listing solution for local businesses interested in optimizing their online presence and drastically increasing the required criteria for Google 3 pack selections that leads to faster and better ranks this fuels increased customer inquiries. Real & Works, a company providing SEO…
JOHANNESBURG – WEDNESDAY, 09 JANUARY 2018: Decode is proud to announce that it has been appointed as the digital communications partner for Ditsong Museums of South Africa. We are tasked with the responsibility of developing the digital and content strategies, producing creative for visual storytelling, conceptualising campaigns, managing social media platforms…
There was a time, in the mid-1800s, when aluminium was more valuable than gold. It was so prized, that French Emperor Napoleon III’s most distinguished guests were actually given aluminium cutlery, while those deemed less worthy dined with silverware. Fortunately, scientists found a commercially viable method to extract aluminium and,…
Are you crazy about the camera lenses? Well, South Africa has a number of places where you can enroll for top Photography courses to become an expert in Photography. Photography is one of those careers where you also need a great passion and creativity if you want to stand out. …
Facilitated by Mall Ads™, Precious Love Boutique recently opened a retail sales kiosk at Davenport Square. The retailer’s original business model was selling cosmetics, fashion handbags and weaves via their online and social media platforms and now with a bricks and mortar presence, it is increasing its customer base and total revenue. Precious…
Imagine if your brand had instant access to hundreds of consumers every day. Making a decision about whether to make your new logo postbox red or ice blue, or the likelihood of your target market taking interest in a new product or service could be answered speedily and without the…
Monday, 05 November 2018 11:54

JCDecaux brings JOY to the Gautrain commute

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Beauty, glamour, elegance and JOY were the themes of the recent Gautrain commute as passengers were treated to the out of home (OOH) portion of Dior’s inspirational, international campaign, featuring Jennifer Lawrence as the face of this iconic new fragrance. The glossy creatives which graced  much of the Gautrain routes…
By John Faia, GM: Mall Ads™ Pop Up stores have become a trend that has stuck and one that keeps evolving, bringing something new and exciting to shoppers. The worldwide Pop Up phenomenon is a consequence of a culmination of factors, and is working effectively for both brands wanting the bricks…

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