Advertising & Marketing

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Peter Kohlöffel, National Sales Manager: Golf Ads™, says the golfing environment provides some unique opportunities for truly creative advertising. There’s no doubt that the golfing environment is unique. Marketers can showcase brands to a captive audience that is relaxed, focused and unhurried. The golf environment is perfect for telling a number of brand…
Thursday, 02 November 2017 09:52

Engen and Edcon partner up for rewards

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Engen has launched an exciting new partnership with Edcon’s Thank U loyalty programme. According to Engen’s Head of Retail, Seelan Naidoo the partnership is another way that Engen is putting customers first. “By partnering with one of the most popular rewards programmes in the country, this initiative will offer Engen and Edcon customers…
Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently implemented by ProActive™ for Halls. Strategized by Saatchi and Saatchi, the creative concept pushed the brand message “Own…
Digital Out of Home (DOOH) is becoming increasingly popular within airport environments – according to Airport World magazine, it now accounts for between 20% and 40% of sales at large international airports 1. The global trend towards making use of this highly effective advertising medium points to its relevance and…
With the Digital Landscape Marketer’s Masterclass less than a month away, the Independent Agency Selection (IAS) recommends that marketer’s book their seats now as this promises to be one for the books. 'The IAS is hosting the masterclass “Digital Landscape Overview - South Africa and Globally”, which will explain the…
Tuesday, 24 October 2017 08:50

Bitcoin Now Accepted at Student Experience Management

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On the 1st of October 2017 Student Experience Management announced the launch of a pilot project testing the viability of Bitcoin as a method of payment for programmes and services. This will provide individuals and students with the ability to use Bitcoin as a method of payment for Pathway Programmes,…
Shamy Naidu, Executive of out of home transit environment specialist Transit Ads™ outlines the new taxi advertising regulations as recently gazetted by the South African Department of Transport. On the 18 th of August 2017, the Department of Transport gazetted the new taxi branding and advertising regulations. The new regulations affect how…
PANDORA Jewellery has implemented a four-month campaign with Golf Ads™, targeting an upper-income level audience that is captive and in a relaxed frame of mind and thus open to messaging and call to action. The golf environment is ideal for advertising jewellery, particularly high quality, hand-finished jewellery as it allows…
Thursday, 19 October 2017 08:49

Reboost Energy Drink gets on the Taxi

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Transit Ads™ has implemented a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms -  taxi branding and TRANSIT.TV™. “Taxi branding and TRANSIT.TV™ work seamlessly to ensure target audience reach and engagement. Commuters are targeted when they are experiencing…
ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The over-arching objectives of the MTN Shoppa Shows are to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network. All of…
Thursday, 05 October 2017 11:10

Golf Ads proves successful for Carfind.co.za

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Carfind.co.za has recently renewed its contract with golf media specialist – Golf Ads™. The return on investment that the brand experiences through its Golf Ads™ campaigns has proved to be extremely successful, and the brand will continue to reap the rewards from advertising in the golf environment for another six months. The Carfind.co.za messaging…
Who doesn’t love Cape Town, best-known for its iconic Table Mountain? Voted the second-best city in the world to visit in 2017 1 by Lonely Planet, and Best City in The Telegraph’s 2015-2016 Telegraph Travel Awards for the fourth consecutive year 2 , the Mother City continues to wow leisure and business…

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