Advertising & Marketing

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Shamy Naidu, Executive: Transit Ads™ outlines the need for authentic data within the realm of out of home advertising, especially when it comes to the transit environment. Over the past few years we’ve been witness to an enormous growth within the transit environment in South Africa. Public Transport nodes and facilities have been…
Friday, 01 December 2017 09:51

New Talent Manager for Promise Group

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Integrated through-the-line agency Promise Group continues to strengthen its management team with the appointment of Naomi Hoogeweegen as its new Talent Manager with effect 1 December 2017. This follows the recognition of the importance of the HR function as a strategic business partner within the organisation as we continue to…
When it comes to marketing FMCG products, one would presume that virtually every consumer is a target, and that the brand communication is going to reach those targets across the entire demographic spectrum. The default platforms for most brands are broadcast, TV, print, large format Out-of- Home (OOH) and more recently online and…
Attracting new business is an ongoing pursuit for successful communication agencies around the globe, and the Independent Agency Search and Selection Company (IAS) is unveiling secrets to success from a local and international perspective. For six consecutive weeks from Wednesday 24 January 2018, the IAS will run its “winning new…
Following the announcement that General Motors was withdrawing the Opel brand from its production facility in Port Elizabeth, the vehicle manufacturer embarked on a communication campaign to reassure consumers of its commitment to the brand and that it still offered services in the country. General Motors, utilised Street Network’s extensive…
To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past, and now they’ve partnered with…
Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation. The extensive findings of the latest SCOPEN Agency Scope review have revealed numerous first positions for the agency as measured by the country’s leading marketers. In total more than…
Promise has been voted by clients as a foremost agency in South Africa for client satisfaction. Promise is also the only agency to maintain its position in the top 5 after the debut SCOPEN Agency Scope survey. The extensive findings of the latest SCOPEN Agency Scope Review have also revealed…
As a growing airport that is strategically important to Gauteng, Lanseria International Airport provides an ideal location to showcase premium-quality brands to an ever-increasing number of passengers (and a large number of VIPs). The airport recently introduced a SLOW lounge for its more discerning upper LSM passengers and is currently…
Peter Kohlöffel, National Sales Manager: Golf Ads™, says the golfing environment provides some unique opportunities for truly creative advertising. There’s no doubt that the golfing environment is unique. Marketers can showcase brands to a captive audience that is relaxed, focused and unhurried. The golf environment is perfect for telling a number of brand…
Thursday, 02 November 2017 09:52

Engen and Edcon partner up for rewards

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Engen has launched an exciting new partnership with Edcon’s Thank U loyalty programme. According to Engen’s Head of Retail, Seelan Naidoo the partnership is another way that Engen is putting customers first. “By partnering with one of the most popular rewards programmes in the country, this initiative will offer Engen and Edcon customers…
Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently implemented by ProActive™ for Halls. Strategized by Saatchi and Saatchi, the creative concept pushed the brand message “Own…

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MyPressportal is geared towards the South African Market only. A press release can have a huge impact on the marketing of your company, as many journalist use press releases to communicate new happenings from all types of companies and NGO's. MyPressportal is FREE. We do not plan not to make this a paid service. If you would like to know more about the system, please read the FAQ.