IT, New Media and Software
Social media strategies and tools PDF Print E-mail
Submitted by Carla   
Tuesday, 16 March 2010
Everyone seems to be jumping on the social media bandwagon, although not everyone understands the time investment needed to run a successful social media campaign.
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The benefits of Analytics PDF Print E-mail
Submitted by Carla   
Tuesday, 09 March 2010
[Pressportal.co.za] It is important to measure what happens on your websiteand to measure these actions easily you can make use of analytics programmes like Google Analytics.
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Do you need to include mobile in your marketing mix? PDF Print E-mail
Submitted by Carla   
Tuesday, 23 February 2010
[Pressportal.co.za] Nowadays, cellphones offer so many ways to communicate. They have evolved from simple voice and text messaging devices into smart phones with a plethora of advanced features and enhanced connectivity.
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First impressions count - Web development PDF Print E-mail
Submitted by Carla   
Tuesday, 23 February 2010
[Pressportal.co.za] We are taught “don’t judge a book by its cover” yet it is human nature to decide within moments whether we like something or not.
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Email Marketing mistakes to avoid PDF Print E-mail
Submitted by Carla   
Friday, 19 February 2010
[Pressportal.co.za] As part of customer relationship management (CRM), Email Marketing is a notable yet delicate tool that should be used with great care.
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Tips for Effective Email Newsletters PDF Print E-mail
Submitted by Carla   
Friday, 19 February 2010
[Pressportal.co.za] Email Marketing is one of the most efficient and cost effective ways to build relationships with customers, Email newsletters are also an effective CRM tool.
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Is there a link between website usability and customer loyalty? PDF Print E-mail
Submitted by Carla   
Monday, 15 February 2010
[Pressportal.co.za] There is a definite link between website usability and customer satisfaction, especially for e-commerce websites.

When customer satisfaction converts to customer loyalty, one can assume there is going to be a long-term relationship between the business and customer, providing the level of service stays the same. So if this is true, have you ever considered to what extent usability influences customer loyalty?
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Tips for more effective Email Marketing PDF Print E-mail
Submitted by Carla   
Monday, 15 February 2010
[Pressportal.co.za] Email Marketing should form an integral part of your marketing strategy, as it’s a great tool for establishing relationships, loyalty and ongoing communication with customers.
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Customer Engagement – The best way to get more out of Email Marketing PDF Print E-mail
Submitted by Carla   
Friday, 12 February 2010
[Pressportal.co.za] Email marketing is still one of the most powerful (proverbial) arrows in the eMarketer’s quiver. Email marketing is so effective because it puts your brand and message directly into your customers’ inboxes – many people’s most frequent touch-point with the Internet.
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Three reasons why SEO campaigns fail PDF Print E-mail
Submitted by Carla   
Thursday, 11 February 2010
[Pressportal.co.za] For an SEO campaign to be successful, there are many factors that have to be considered. It’s important to note that a successful SEO campaign needs constant attention, tweaking and nurturing and is definitely not a once-off process. As a digital marketing agency specialising in SEO, AlterSage has had a lot of experience planning, implementing and managing SEO campaigns for a variety of clients. Below we’ve identified three reasons why many SEO campaigns fail.
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