94% of potential buyers wish being able to view a greater number of virtual tours on real estate sites. (source Benchmark group – 2008) Research suggests that pictures and virtual tours have a surprisingly large (and statistically significant) positive effect on the expected sale price of a home.

For instance, adding a virtual tour may increase the expected transaction price by about two percent, and ten additional pictures may increase the home’s sale price by 1.7 percent. Furthermore, pictures and virtual tours may speed up the marketing time. For example, the availability of a virtual tour may decrease the expected time on the market by about 20 percent. The reality is that virtual tours can be the perfect interactive content in which property owners can wisely invest.

A company in France are as passionate about virtual tours as the Cape Town is about Table Mountain. It was Canon that released the first digital camera in 1991 and we now live in a world where digital photography is the norm. Giroptic has created an equally Earth-shaking first leap by making one of the most complicated, challenging and persistently difficult aspects of digital photography as easy as clicking a button.  After recognizing the International growth of online real estate marketing, and Internet based real estate businesses, Roan van Antwerpen and Marco Agolino discovered the world's first truly automated 360° digital camera technology in Lille, France and ensured Giroptic International that South Africa should be on their distribution map.

The South African virtual tour industry is comprised of many small companies’; the market is young with no dominant player. Virtual tour companies mostly offer a complete 360 virtual tour service and a few sell a 360 virtual tour tool kit. The new technology could be what the South African Internet market has been looking for.  Giroptic is an instant solution for anyone involved in real estate, promotional activities and the creation of digital presentations, the Giroptic 360° panoramic digital camera is a world first on many levels including the way it works and the simplicity and ease of its use.

About Giroptic South Africa
Roan van Antwerpen and Marco Agolino successfully negotiated the exclusivity for distribution for Giroptic in South Africa in October 2009 and launched Giroptic South Africa in November 2009. Giroptic South Africa will be offering virtual tour services targeting all industries – if you have a venue and you market your venue on a website then Giroptic can be a platform. Giroptic South Africa has a future strategy that includes joint venture opportunities not only indigenous to South Africa but stretching north as far as Morocco.

Contact information:
Roan van Antwerpen,
Sales and Distribution Director for Giroptic South Africa
+27 823057111
Head Office : Hout Bay, Cape Town
www.giroptic.com