| Conversion Online to provide world class Internet strategies |
| Submitted by Nicholas Leck | |
| Monday, 21 September 2009 | |
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[Pressportal.co.za] Nicholas Leck Launches Conversion Online Conversion Online to provide world class Internet strategies Liesbeek House, River Park, Regus Office Park Cape Town, 21st September 2009 Nicholas Leck, MD, today announced the launch of Conversion Online Strategy Consulting. Conversion will provide strategic Internet advisory services and training to organizations, business and individuals wishing to develop a strategy to save costs and utilize the Internet successfully to compete globally and locally. According to Nicholas Leck, “Conversion Online Strategy was created to give South African business the knowledge to compete globally and locally by correctly using the Internet. In Silicon Valley and New York after 2001, I experienced how business took true advantage of the internet. South African business needs to seize their chance to compete globally on the internet today, not tomorrow. Conversion Online Strategy is not a website agency; it is a traditional consultancy for Internet strategy and presence. Conversion doesn’t sell products so we’re can recommend the best solution available, without prejudice. Conversion delivers education, business analysis, planning, strategies and skills to organizations”. Conversion client, Petra Knezu, PLP Group Marketing Manager, says: "We knew that a trial-and-error website re-development would fail. Therefore we worked closely with Conversion to develop a purposeful online strategy. I can say with confidence that our direction on the Internet is true. We benefited from Conversion's international expertise and advisory services, saving untold time and money.” Conversion's method is to involve the top senior management first, to understand business objectives to be shared and achieved. Leck led the LiveTechnology team in New York on the GE “Imagination at Work” Pen campaign earning them a Silver Lion award at Cannes for Online Marketing. General Electric saw its brand value gain $1.8 billion, to $44.1 billion during the campaign. Leck conducted in-depth analysis and strategic direction for the GE campaign. More than 43 million impressions later, the GE brand changed from a rusty logo on an old fridge to an imaginative cult brand. Atmosphere BBDO Chief Executive, Andreas Combuchen, Silver Lion recipient says of Leck, “In my view then, Nicholas’ contribution to this field is an outstanding one, resonating as it does in the very highest pinnacles of the marketing industry and the clients it serves”. Leck has since worked with Business Day Financial Mail in South Africa to create the National Empowerment Database and assisted numerous other global and local South African companies such as Dimension Data in online and Internet strategy. Contact information: |