The competition runs from 1 – 28 February 2010, and to enter simply donate to Breadline Africa via SMS (36010) or its website, www.breadlineafrica.org/celebs. The more you donate, the better your chances to win the prize. And don’t forget to choose which celeb you would like to meet if you win: you do this by including the correct code (JINJER, HEINZ, SASHA or BAILEY) if you enter by SMS, or checking the appropriate tick box if you enter online.

Four lucky winners will be whisked off for a fun-filled evening with a top SA celeb, or group of celebs, who are also doing their bit to eradicate poverty in Africa - for once and for all. Flights are included, and you’ll get an exclusive culinary experience with one of your favourite local celebrities! Breadline Africa is involved in a range of projects across Southern Africa, all aimed at helping communities become sustainable and enabling them to help themselves.

Most of the projects involve placing refurbished shipping containers in disadvantaged areas to be used as classrooms, soup kitchens, clinics, libraries or ablution blocks. “We are thrilled at the support we have received from these South African role models. The competition winners are guaranteed a once-in-a-lifetime opportunity – as well as changing lives through their donations to Breadline Africa,” said Marianna Boguslavsky, Online Marketing Manager, Breadline Africa.

MXit, the global mobile social networking and instant messenger, has joined forces with Breadline Africa to help generate support in the fight against poverty in Africa, by promoting the competition to its three-quarters of a million music lovers. The MXit Music community will be encouraged to open their hearts and SMS the short-code, adding their support to stop African poverty in its tracks – while having the opportunity to engage for an evening, with some of South Africa’s best music talent.

Look out for further competition details and information on MXit in February 2010.

How to enter:

1. By SMS: Simply SMS 36010 to donate R5 to Breadline Africa. Don’t forget to include one of the following keywords to indicate which celeb or band you would like to spend time with: JINJER, HEINZ, SASHA or BAILEY.
2. Visit www.breadlineafrica.org/celebs and enter your details. Remember to indicate which of the celebs you want to meet if you win. Visit the Breadline Africa site, www.breadlineafrica.org, for the competition rules. The website pages are planned to go live: mid-January 2010

About Breadline Africa:
Breadline Africa, www.breadlineafrica.org, is a Southern African charity that aims to break the cycle of poverty in Africa by helping people help themselves. It supports ground-level African charities that are helping the communities around them realise their full potential and to become self-sustainable. By raising funds in the UK, Ireland, the Netherlands and South Africa, it provides funding to projects throughout South Africa, as well as in neighbouring countries like Lesotho, Malawi, Namibia, Zambia and Zimbabwe.

Breadline Africa favours small, grassroots projects that have grown out of community support, are locally managed and have beneficiaries in their governing structures. The projects it supports target children and youth in terms of health and nutrition, educational support, and sports, arts and culture. Breadline Africa is a Section 21 Company duly registered in terms of the statutes of the Republic of South Africa with registration number 2006/015075/08, PBO number 930021936, TEG reference number EVZ 0037/10/06 and registered number 053406 NPO.

About MXit:
MXit is a global mobile instant messaging and social network that allows users to chat to one another on their mobile phones or pc anywhere in the world. It also allows users to send text messages to and from mobile phones and PCs using GPRS or 3G instead of using standard SMS technology, which is expensive. MXit delights its users by continuously unveiling social networking, entertainment, communication and lifestyle features that benefit and enrich their lives.

This commitment towards innovation is the cornerstone of its success. MXit is a new generation company that boasts more than over 18 million global users. It attracts more than 25 000 and 28 000 users per day. It is in constant evolution to match the needs of its users and is set on becoming one of the biggest instant messaging mobile networks in the world and the preferred mobile social network for communicating with young people in Africa, South East Asia, South America and the rest of the world. MXit first introduced mobile instant messaging to South Africa in 2003. It started as a mobile game developer and evolved into a mobile instant messaging company, allowing its users to send messages at a fraction of the cost of traditional SMS. To download MXit: Open your mobile browser, type in www.mxit.com/wap and simply follow the prompts.

Contact information:
Vanessa Clark
Twokats Communications
Ph: +27 82 335 1117
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