The launch of the Women’s Health magazine in Australia was hailed as the most successful magazine launch in history and Gullan&Gullan along with the Touchline team hopes to achieve the same success in South Africa. The Women’s Health magazine is more than a magazine. It’s a multi-platform brand that engages women on paper, online, and via exciting national events. What’s more, Women’s Health makes use of “service journalism” that offers scientifically credible, useful, do-it-now hints and tips to help women live the life they want.

Gullan&Gullan conceptualised and executed a brand-centric™ through-the-line communications campaign. That includes, an email campaign, banner ads, SMS, MMS, print, radio and television. The team also designed and produced innovative and useful media packs. “It was a great honour to work with the Touchline team on this important and exciting launch. Touchline Media and Media24 are such innovators as they launch magazines while other publishers are closing down,” says Michael Gullan, Managing Director of brand-centric™ advertising agency, Gullan&Gullan.

The team at Gullan&Gullan Advertising are specialists at inventing new ways, and re-engineering traditional ways, of creating memorable brand experiences and enhancing brand value. Great work starts with great conversation, so get in touch with the team on 011 887 6591 or visit www.gullanandgullan.com.

Contact information:
Lebo Maphosa
Gullan&Gullan
PR Executive
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tel - 011 887 659